JetBlue Service Recovery Proposal

CASE ASSIGNMENT Read the ‘JetBlue’ Case on pages 591-605 of the text. Answer the following questions by critically analyzing the situation, weaving course content into your answers, and developing convincing recommendations. The Case write-up has a maximum of 2000 words. As stated previously, assume you are a marketing consultant who JetBlue has hired to review their situation and make recommendations. 1. I have completed most of the first part of this assignment 2.

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I will attach the case study in question. 3. I have attached all notes related to the chapters Part 1 (900-1100 words) As a consultant, convince JetBlue upper management what you believe are the important issues that JetBlue should address. Divide Part 1 of the paper into three sections as described below and label each section in the paper. The sections (1a, 1b, and 1c) need not be equal in word length.

1a) What do you consider the important issues for JetBlue to consider from concepts and material of Chapters 1, 2, 3 and 4 text and lecture notes? 1b) What do you consider the important issues for JetBlue to consider from concepts and material of Chapters 5, 6, 7, 8 and 10 text and lecture notes? 1c) What do you consider the important issues for JetBlue to consider from concepts and material of Chapters 13, 14, and 15 text and lecture notes? Part 2 (900-1100 words)

As a consultant, recommend what JetBlue should do for each important issue brought up in Part 1. Recommend actions that should be taken in the next 6 months and within the next 3 years. Be convincing in your arguments. For Part 2, divide your response into the following three sections and label each section in my written paper. Again, the sections (2a, 2b, and 2c) need not be of equal word length.

2a) What actions do you recommendation JetBlue take pertaining to issues discussed in Part 1 of your paper from topics found in Chapters 1, 2, 3 and 4 text and lecture notes and why? 2b) What actions do you recommendation JetBlue take pertaining to issues discussed in Part 1 of your paper from topics found in Chapters 5, 6, 7, 8 and 10 text and lecture notes and why?

2c) What actions do you recommend that JetBlue take pertaining to issues discussed in Part 1 of your paper from topics found in Chapters 13, 14 and 15 text and lecture notes and why? This assignment will use Turnitin.

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