BUS3PPB Professional Practice in Business

BUS3PPB Professional Practice in Business

 

THE BANK OF CANCER

Social Innovation Assessment Task  Due Date % SILOs Assessed
One individual 2,000 word report See SLG 1-3
Description of Task
You have been engaged as a consultant to assist the Bank of Cancer Research and have been requested to provide the organisations with advice about their strategy.

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Based upon the case study provided, available information and your research, undertake a review of the proposed concept for the Bank of Cancer Research and prepare a critique from a new-product launch perspective. This should take into consideration the broader environment for the provision of retail banking / financial services in Australia.

Guiding questions (these are included to guide your approach rather than as a set of headings for the report)

1.        Reference a range of alternative cause-based businesses or business initiatives, critique the ‘single-cause’ approach being proposed for BCR.

2.        What is the likely effectiveness of a social cause as the primary market positioning for an organisation?  Support your view based upon research in this area.

3.        What would you do to (1) contact signatories to the Giving Pledge and (2) how would you get their attention?

4.        What other products could be used for a purpose entity? What are the important elements of a purpose entity?

5.        How are competitors in the banking industry likely to respond to the BCR if established?

6.        Aaron believes that proof-of-concept for the Bank of Cancer research and evidence of consumer’s propensity to switch services is required in order to attract philanthropic funding to purchase of an existing bank.  What alternative means of establishing demand for BCR services could Aaron use?  What customer behavioural challenges will BCR face in attracting customers?

 

Grading Criteria and Feedback
Your essay will be assessed for your ability to meet criteria outlined in the rubric provided.

 

Ensure that you use an appropriate report format.  You will find it helpful to reference headings normally used within a marketing plan.

 

 

 

Submission Details
Papers must be submitted via the BUS3PPB LMS Turnitin Link.

Please note that assignments must be typed or word processed and the first page include:

• Name and student number

• Date of submission

• Electronically read word count (does not include the coversheet, nor the References and Appendix sections).

• Your file will be labelled for submission: BUS3PPB Assessment 2_Your Name.docx
Assignments must be submitted electronically using Microsoft Word, or compliant software such as Mac Pages, or Apache Open Office. The submitted file must be in *.doc, *.docx, or *.rtf format.  Formatting, spelling, grammatical, typographical and referencing errors may result in the non-award of marks. Assignments must be in 12 point font, using 1.5 line spacing and paragraphs must be fully justified at both the left and right margin.

 

 

Social Marketing Grading Rubric – 60%

Criteria

 

Fail: N (0% – 49%)

 

Beginning: D (50% – 59%)

 

Developing: C (60% – 69%)

 

Accomplished: B (70% – 79%)

 

Exemplary: A (80% – 100%)

 

Rating values

 

0 or 1 2 3 4 5
Overall Structure and Cohesiveness

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

No cohesiveness. No demonstration of understanding of relevant issues.

 

 

 

 

 

 

 

 

 

 

 

 

 

Does not tie together information. Report does not flow and appears to be created from unrelated issues. Writing does not demonstrate any understanding of the relevant issues.

 

 

 

 

 

 

Sometimes ties together information from relevant sources. Report does not flow – disjointedness is apparent. Authors’ writing does not demonstrate an understanding of the relationship among material obtained from relevant sources

 

 

For the most part, ties together information from all relevant sources. Report flows with only some disjointedness. Authors’ writing demonstrates an understanding of the relationship among material obtained from all relevant sources.

 

 

 

Ties together information from all relevant sources. Report flows from one element to the next logically. Authors’ writing demonstrates an understanding of the relationship among material obtained from all relevant sources.

 

 

 

 

Information sources

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Few to no resources – irrelevant resources. Resources not current

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fewer than 5 relevant sources used. Not all web sites utilized are credible, and/or sources are not current.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More than 5 relevant sources used. All web sites utilized are credible.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More than 8 relevant sources used, including scholarly books/journal articles. All web sites utilized are authoritative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More than 10 relevant sources used, including scholarly books/journal articles. Sources include both general background sources and specialized sources. Special-interest sources and popular literature acknowledged as

such if they are cited. All web sites utilized are authoritative.

 

 

Integration of knowledge

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nil to no demonstration of learning of subject concepts. Confusion about important concepts.

 

 

 

 

 

 

 

 

 

 

 

The report does not demonstrate that the authors have fully understood and applied concepts learned in the subject.

 

 

 

 

 

 

 

 

 

 

 

The report demonstrates that the authors, to a certain extent, understand and have applied relevant concepts learned in the course.

 

 

 

 

 

 

 

 

 

The report demonstrates that the authors, for the most part, understand and have applied relevant concepts learned in the course and have reflected theory in practice.

 

 

 

 

 

 

 

The report demonstrates that the authors fully understand and have applied relevant concepts learned in the course. Concepts are integrated into the writers’ insights. The writers provide summary comments that evidence the melding of theory with practice.

 

 

Depth of analysis and synthesis

 

 

 

 

 

 

 

 

Sections are not addressed. Incomplete.

 

 

 

 

 

 

 

Cursory discussion in all sections of the brief.

 

 

 

 

 

 

 

The writers have omitted pertinent content or content runs-on excessively. Material from others outweighs that of the writers, excessively.

 

 

In-depth discussion and synthesis in most sections of the brief.

 

 

 

 

 

 

In-depth discussion and synthesis in all sections of the brief.

 

 

 

 

 

 

Grammar / spelling / referencing

 

 

 

 

 

 

 

Major errors in grammar, spelling and / or referencing.

 

 

 

 

 

Unacceptable number of spelling and/or grammar mistakes. Unacceptable number of errors in referencing.

 

 

Noticeable spelling and grammar mistakes. Noticeable referencing mistakes.

 

 

 

Minimal spelling and/or grammar mistakes. Minimal referencing mistakes.

 

 

 

 

No significant spelling and/or grammar mistakes. No significant referencing mistakes.

 

 

 

 

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