Emirates Airlines Customer Services Quantitative Research Designs

Organisation- EMIRATES AIRLINES -Select an organization, for in-depth analysis of their customer services. -The research report should be approximately 10-15 pages (double spaced) with well documented references. -This research should incorporate wide array of data sources to cover all different aspects of sales and customer service management in detail and suggests meaningful recommendation to the company. -Data sources may include: internet, newspapers, trade magazines, library sources, industry analysis, analyst reports, focus group discussions, customer interviews, employee interviews, executive interviews, mystery shopping, ghost shopping, customer surveys, social media analysis, online community analysis, etc. -Project should be well organized and encompass the above subject and content guidelines. 8 LINE CONCLUSION RECOMMENDATIONS REQUIRED AS IN WHAT SHOULD THE COMPANY DO TO BETTER THE AIRLINES. USE THE BOOKS (Ingram/Laforge/Avila/Schwepker/Williams\’ SELL 5, 5th Edition) and (Customer Service by Paul R. Time) for resourcing.

 

Instructions for Quantitative Research Design

For this paper, you will evaluate quantitative research questions and hypotheses in assigned journal articles in your discipline and consider the alignment of theory, problem, purpose, research questions and hypotheses, and design. You will also identify the type of quantitative research design the authors used and explain how it was implemented. Write a critique of the research study in which you: • Evaluate the research questions and hypotheses using the Research Questions and Hypotheses Checklist as a guide • Identify the type of quantitative research design used and explain how the researchers implemented the design • Analyze alignment among the theory, problem, purpose, research questions and hypotheses, and design Assigned journal article Raskin, J. D, & Brett, B. L. (2014). Does the reverse golden section hold? Journal of Constructivist Psychology, 27(2), 137–146. doi: 10.1080/10720537.2014.879522 Resources Required Readings Babbie, E. (2017). Basics of socialresearch (7th ed.). Boston, MA: Cengage Learning. • Chapter 5, “Conceptualization, Operationalization, and Measurement” Burkholder, G. J., Cox, K. A., & Crawford, L. M. (2016). The scholar-practitioner’s guide to research design. Baltimore, MD: Laureate Publishing. • Chapter 4, “Quantitative Research Designs” • Laureate Education (Producer). (2009d). Quantitative methods: An example [Video file]. Baltimore, MD: Author. Research Questions and Hypotheses Checklist Use the following criteria to evaluate an author’s research questions and/or hypotheses. Look for indications of the following: • Is the research question(s) a logical extension of the purpose of the study? • Does the research question(s) reflect the best question to address the problem? • Does the research question(s) align with the design of the study? • Does the research question(s) align with the method identified for collecting data? If the study is qualitative, does the research question(s) do as follows? • Relate the central question to the qualitative approach • Begin with What or How (not Why) • Focus on a single phenomenon • Use exploratory verbs • Use nondirectional language • Use an open-ended format • Specify the participants and research site If the study is quantitative: • Do the descriptive questions seek to describe responses to major variables? • Do the inferential questions seek to compare groups or relate variables? • Do the inferential questions follow from a theory? • Are the variables positioned consistently from independent/predictor to dependent/outcome in the inferential questions? • Is a null and/or alternative hypothesis provided as a predictive statement? Is the hypothesis consistent with its respective research question? • Does the question(s) and/or hypothesis specify the participants and research site? If the study is mixed methods, do the research questions and/or hypotheses do the following? • Include the characteristics of a good qualitative research question (as listed above) • Include the characteristics of a good quantitative research and/or hypothesis (as listed above) • Indicate how the researcher will mix or integrate the two approaches of the study • Specify the participants and research site • Convey the overall intent of the study that calls for a mixed methods approach

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