Marketing Research Methods

Dear Sir, Write me a sample essay on the following: Marketing Research Methods

Write an evaluation of the role of market research in developing competitive advantage. In your evaluation, answer the following questions: What are the key elements of market research? What are the advantages and disadvantages of market research? How will digital marketing affect market research methods? How can the various marketing research approaches be used to develop competitive advantage? Use Two of the below references: Ashill, N. J., & Jobber, D. (2014). The effects of the external environment on marketing decision-maker uncertainty. Journal of Marketing Management, 30(3–4), 268–294. doi:10.1080/0267257X.2013.811281 Haji-Basri, M., & Abareshi, A. (2015). Quality of marketing research: A citation analysis. Journal of Accounting, Business & Management, 22(1), 1–12. Retrieved from http://jabm.stie-mce.ac.id/?page=internationalJayaram, D., Manrai, A. K., & Manrai, L. A. (2015). Effective use of marketing technology in Eastern Europe: Web analytics, socialmedia, customer analytics, digital campaigns and mobile applications. Journal of Economics, Finance & Administrative Science, 20(39), 118–132. doi:10.1016/j.jefas.2015.07.001 Rex Yuxing, D., Ye, H., & Damangir, S. (2015). Leveraging trends in online searches for product features in market response modeling. Journal of Marketing, 79(1), 29–43. doi:10.1509/jm.12.0459 Andrews, M., Xueming, L., Zheng, F., & Aspara, J. (2014). Cause marketing effectiveness and the moderating role of price discounts. Journal of Marketing, 78(6), 120–142. doi:10.1509/jm.14.0003

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