An introduction to the buying and merchandising function, to include a review of the individual roles and responsibilities of the buyer and merchandiser and how each contributes to the development, creation, supply and delivery of a fashion product range

A Harvard referenced academic report (3000 words) ASSESSMENT AND PROJECT BRIEF The creation of a successful product range is a fundamental requirement of a fashion business. The product offered is not just the physical articulation of a brand and its personality, but also the brands source of income. Ensuring that all product ranges are relevant to the brand but also balanced as a source of income is the responsibility of the buying and merchandising function within a fashion business. The breadth of activities that the buying & merchandising function undertake in delivering this requirement successfully is explored in this assessment that comprises two parts. Using knowledge gained through a combination of lectures, seminars, workshops and self-directed research and analysis you will write a 3000 word (word tolerance 10%), Harvard referenced report as follows: PART A: Section 1: An introduction to the buying and merchandising function, to include a review of the individual roles and responsibilities of the buyer and merchandiser and how each contributes to the development, creation, supply and delivery of a fashion product range. (Guideline word count 1500-2000 words) PART B: Monsoon, founded in 1973 is a British womenswear brand that has a highly distinctive brand identity that has evolved from its original folk inspired fashion collections into a global business that retains its heritage through its emphasis on hand crafted and ethical product ranges. For this second part of the assessment you will you demonstrate the theoretical knowledge shown in PART A, through the creation of 12 option range plan using the following brief as your starting point. The brief: It is October 2012 and the Monsoon Head of Buying and Merchandising has requested that you put together ideas for a Spring/Summer capsule collection that captures the essence of Monsoon and the predicted trends for the season. The new collection will be ranged in 5 flagship stores for a 12 week lifecycle from 1st December 2012 to 28th February 2013. You have been given a maximum open to buy budget (OTB) of £275,000 to spend on the range. Through primary research and your knowledge of the activities of both buyer and merchandiser you will create your own 12 option capsule collection and discuss its inspiration by detailing the following information in part two of the assessment report (Guideline word count 1000-1500 words) 1. A justification of the style/colours, fabrications, fashionability, pricing & intake margin strategy for your proposed range. Supported with: a. A detailed Monsoon target customer profile, supported by relevant research. b. A summary of relevant trend analysis for Spring/Summer 2013, highlighting key trends, appropriate to the Monsoon target customer. 2. A justification of the rate of sale and sell through rate % range assumptions used to generate unit line buys 3. A summary of a proposed supply and sourcing strategy to be adopted in creating and delivering the product that is in line with Monsoons existing supplier relationships and corporate social responsibility policies. This second part of the report should be supported including 1. An A4 sized completed Excel product range plan to include all relevant product information, range assumptions, unit and value buy data READING AND RESOURCE LIST ESSENTIAL READING Supply Chain Management Christopher, M.G. (2010) Logistics and Supply Chain Management, Harlow: Pearson (e-book) Elliot, F. and Rider, J. (2007) Retail buying techniques. Cirencester: Management Books. Varley, R (2006) Retail Product Management, Buying & Merchandising 2nd ed. London: Routledge (e-book) Information Systems Bocij, P. et al. (2008) Business Information Systems: technology, development and management. 4th ed. London: FT / Prentice Hall. Buying and Merchandising Clark, J. (2011) Theory and Practice of Fashion Merchandising. Book abstract. Goworek, H. (2007) Fashion Buying. 2nd ed. Oxford: Blackwell. Varley, R. and Rafiq, M. (2004) Principles of Retail Management. Palgrave: MacMillan Corporate Social responsibility Crane, A., Matten, D. and Spence, L.J. (2008) Corporate Social Responsibility. Oxford: Routlege. FURTHER READING AND RESOURCES Buying and Merchandising Jackson, T. and Shaw, D. (2001) Mastering Fashion Buying and Merchandising Management. Basingstoke: Macmillan. Jeffrey, M. (2011) Costing for the fashion industry. Oxford: Berg (e-book) Chapter 5 Corporate Social responsibility Hawkins D (2006) Corporate Social Responsibility, Basingstoke, UK: MacMillan (e-book) WEBSITES http://www.sustainable-fashion.com/ http://uk.monsoon.co.uk http://community.timberland.com/ uk/corporate-responsibility.aspx” target=”_blank” rel=”noreferrer noopener”>http://www.nextplc.co.uk/corporate-responsibility.aspx http://plana.marksandspencer.com/?extid=ps_ggl_Plan%20A_Plan%20A%20Brand&kwid=seA2cpH1U%257Cpcrid%257C8031947676 http://www.arcadiagroup.co.uk/fashion-footprint/our-products/Environmental-Impacts-of-Product http://about.hm.com/content/hm/AboutSection/en/About/Sustainability.html Topic A Harvard referenced academic report (3000 words) ASSESSMENT AND PROJECT BRIEF The creation a successful product range a fundamental requirement a fashion business. The product offered physical articulation a brand personality, brands source income.

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