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Australian Startup Venture

Please select an Australian startup venture of your interest (the venture must not be set up for more than seven years, and is still operating), and critically analyse:
1. Business information:
– Brief introduction of the chosen startup venture
– Who and where are the business’s targeted customers?
– What customer wants, needs, problems or fears are the venture trying to address?
– What are the major product/service benefits, features and/or experience?
– What makes the business differentiated from current oppositions/competitive offerings in the market? – How attractive is the industry that the business is located in, and How competitive is it?
2. Business model:
– Critically evaluate the venture’s business model and value proposition.
3. Challenges:
– What were the major challenges the venture encountered with at different stages, and how did the venture manage to overcome them?
4. Lessons for other businesses:
– What are the key lessons that other businesses in the same industry can learn from this startup venture?
Please support your analyses/arguments with relevant secondary data/facts and figures, and apply/reflect on relevant entrepreneurship theories where possible/relevant.
The report format is to be used with titles and sub-titles, Harvard referencing style, 1.5 spacing, 12 Times News Roman font, and at least 18 references (in English) to be used (including no less than 4 academic references).

Rubric
Discipline knowledge
Disciplinary knowledge is clearly presented. Uses disciplinary language authoritatively; shows critical understanding of the relevant theories, issue presented; demonstrates depth and accuracy of understanding.

Analysis and Recommend- ations (Critical Thinking)
Critical Thinking Inquiry/ Research
Strategically and critically analyses and evaluates the market opportunities, customers, products/services, industry situation, business challenges of the chosen startup venture, consequently, provide strategic and feasible lessons for other businesses in the same industry.

Autonomy
Autonomy and independence
Demonstrates an outstanding original approach and excellent level of independent thinking. Effectively manages time and resources to complete all parts of the task.

Study and learning skills
Exhibits an outstanding ability to learn, select and evaluate the chosen venture and accomplish the task by applying a wide range of relevant strategies and learning skills.

Writing and Referencing
Plan is well structured, with fluent and cohesive presentation of ideas. Sophisticated academic language throughout, with excellent use of supporting evidence. Persuasively addresses the task, and employs a relevant approach.
Employs an accurate academic referencing convention citing multiple sources.

PLEASE, WRITE WITH EASY LANGUAGE.

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