The purpose of this assignment is to employ accounting principles and relevant business practices to evaluate a company’s performance and financial position through a comparison to industry data. Locate the Critical Thinking CT-4 problem at the end of Chapter 9 in the textbook. This will serve as the structure for your assignment. Begin by choosing two competing publicly traded companies from the list below. Coca-Cola and PepsiCo Home Depot and Lowe\’s Walmart and Target Nike and Adidas Review the competing companies’ ratios provided at the MSN Money website http://www.msn.com/en-us/money.
For the pair of companies selected, you will need to use each company’s stock symbol to locate the liquidity, solvency, and profitability ratios on the MSN Money website. As part of your financial statements research, you will need to identify each company’s stock symbols prior to accessing the website, as this information will not be provided to you. Once you know each company’s stock symbol, begin by entering the appropriate company symbol in the “Quote Search” search box on the MSN Money website. Under the “Analysis” heading, use the Growth, Profitability, Price Ratios, Financial Health, Trading Statistics, and Management Effectiveness information to complete a 750-1,000 word comparison addressing the following:
Evaluate each company’s liquidity relative to its competitor, then compare both companies to the industry averages. Evaluate each company’s financial statements solvency relative to its competitor, then compare both companies to the industry averages. Evaluate each company’s profitability relative to its competitor, then compare both companies to the industry averages. Note: You will be assessed on your ability to evaluate each company’s performance based on the information provided at MSN Money. You do not need to calculate the ratios for individual companies or the industry averages.
This assignment uses a financial statements rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. Benchmark Information This benchmark assignment assesses the following programmatic competencies: BS Secondary Education 5.4: Employ accounting principles and practices relevant to business enterprises. Description Percentage Unsatisfactory 0.00 % Less than Satisfactory 65.00 % Satisfactory 75.00 % Good 85.00 % Excellent 100.00 % Content 80.0 Evaluation of Liquidity, Solvency and Profitability (C5.4) 50.0 Evaluation is incomplete or omits some requirements stated in the assignment criteria. Evaluation is less than adequate. Data and appendix are missing or misrepresent findings.
Financial statements Evaluation includes most elements. Two competing companies are represented. Data and appendix are present. Evaluation of two competing companies is present and intuitive. Data and appendix are present. Explanation includes all elements. A thorough and comprehensive evaluation of two competing companies is achieved at the highest level. Data and appendix clearly and accurately represent findings. Conclusion 30.0 Conclusions drawn are not valid based upon the data presented. Conclusions drawn are weak and not well supported by the data presented. Conclusions drawn are valid and stated but may be missing support and or not clearly stated. Conclusions drawn are valid, stated clearly, and well supported.
Conclusions financial statements drawn from data are valid, clearly stated and supported, and demonstrate high-level analysis of the issues. Organization and Effectiveness 17.0 Thesis Development and Purpose 6.0 Paper lacks any discernible overall purpose or organizing claim. Thesis is insufficiently developed or vague. Purpose is not clear. Thesis is apparent and appropriate to purpose. Thesis is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose. Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.
Paragraph Development and Transitions 6.0
Financial Statements Paragraphs and transitions consistently lack unity and coherence. No apparent connections between paragraphs are established. Transitions are inappropriate to purpose and scope. Organization is disjointed. Some paragraphs and transitions may lack logical progression of ideas, unity, coherence, or cohesiveness. Some degree of organization is evident. Paragraphs are generally competent, but ideas may show some inconsistency in organization or in their relationship to each other. A logical progression of ideas between paragraphs is apparent. Paragraphs exhibit a unity, coherence, and cohesiveness.
Topic sentences and concluding remarks are appropriate to purpose. There is a sophisticated construction of paragraphs and transitions. Ideas progress and relate to each other. Paragraph and transition construction guide the reader. Paragraph structure is seamless. Mechanics of Writing (includes spelling, punctuation, grammar, language use) 5.0 Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present.
Sentence structure financial statements is correct but not varied. Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Writer is clearly in command of standard, written, academic English. Format 3.0 Paper Format (use of appropriate style for the major and assignment) 1.0 Appropriate template is not used appropriately or documentation format is rarely followed correctly. Appropriate template is used, but some elements are missing or mistaken; lack of control with formatting is apparent.
Appropriate template is used, and formatting is correct, although some minor errors may be present. Appropriate template is fully used; There are virtually no errors in formatting style. All format elements are correct. Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) 2.0 Sources are not documented. Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.
Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. Sources are documented, as appropriate to assignment and style, and format is mostly correct. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
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