Competitor Environment Industry Environment Fujitsu, Bombardier, Tata Motors, SABIC, Hoya, Michelin

The case study analysis can be done individually or with one more fellow student. It is your choice to work alone or with one more student and if you cannot find a partner you should work alone. The requirements are the same whether the assignment is written by two students or one.

First, select one of the following companies:

Fujitsu, Bombardier, Tata Motors, SABIC, Hoya, Michelin.

Then proceed as follows:

A         Introduction           (Read B,C,D below before writing A)           200 words (+/-10%)

B         Discuss the competitor environment, industry environment, and specificaspects of the general environment as they relate to the company selected. Through the industry analysis you can identify the selected company’s main competitor (you may need to look beyond market share, revenues, and profits to determine who the main competitor is).                   900words(+/-10%)

C             Discuss differences and similarities in the value chain of the two companies that is, the one selected and its main competitor.                            900words(+/-10%)

D         Assess the business-level and corporate-level strategies of the two companies that is, the one selected and its main competitor. For instance, is there an alignment between value chain and strategies followed? Does any diversification followed make sense? Can the company/ies adapt to changing environments taking into consideration the type of the market cycle they operate in? Is there anything that the company/ies should do in a different way?                                                                             600words(+/-10%)

E          Conclusion(s)                                                                                200 words(+/-10%)

F         Executive summary                                                                     200 words(+/-10%)      Attach executive summary right after the cover page

Notes:

1          A minimum of five sources must be used. The textbook does NOT count as a source.  

2          Library databases e.g. Passport Euromonitor, Marketing Advantage are very useful.

3          Unreferenced or undated sources are NOT acceptable

4          All sources used must be dated after 2015.

5          All sources used in text must be listed at the end of the paper.

6          Make sure that you provide in-text citations of all sources used.

7          Citation style: APA is preferable but it is fine if you want to use MLA.

Structure of the paper: Execut. Summary-Introduction- Main body- Conclusion(s)

Submission: By e-mail as a Word Doc. Do NOT send PDF.

When you submit the paper make sure you write your name(s) as subject.

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