Travel and Tourism Management
Contemporary Issues in Travel and Tourism
Remarks: Please note that all assignment must submit through iLearn before the given deadline.
As part of the formal assessment for the HNC/D programme you are required to submit an assignment for each module. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.
After completing the module, you should be able to:
LO 1 Understand current issues in the travel and tourism sector
LO 2 Understand current trends in the travel and tourism sector
LO 3 Understand how the travel and tourism sector responds to change
LO 4 Understand the impacts of change on the travel and tourism sector
Assignment Task Scenario
In recognition of your expanding knowledge of the travel and tourism sector, you have been requested by your manager to complete the three separate tasks detailed below which he/she feels will be of benefit for the management and staff of the business.
The tasks involve you completing an analysis of the potential impacts of current issues and trends in the Hong Kong travel and tourism sector. Your manager also seeks your advice on how best the business can respond to such issues and trends.
You can choose one of the following organizations as the target company for your assignment.
For option (e), please note that you MUST obtain approval of your chosen business from the course tutor prior to commencing your assignment. To do this, you should prepare a short summary of around 300 words containing the name of your chosen organisation, some brief background to its development and finally, justification as to why you think this organisation is relevant for the assignment. .
Your manager is keen that all staff develop a greater awareness of external issues and trends that are impacting on the business as he/she feels that this knowledge can encourage better understanding of the changes that need to take place at the business. He/she has therefore instructed you to write an article for the staff in-house magazine (with a guideline word count of 2,000 words).
(a) Using a range of secondary sources, analyse how the emergence of new markets is driving change in the travel and tourism sector in general and also relation to your chosen organisation.
(Assessment Criteria 1.1, 1.2)
(b) Using at least six different academic and/or industry reference sources, analyse how trends in inbound / outbound tourism are influencing change in the travel and tourism sector in Hong Kong within which your chosen business operates and evaluate how these trends could affect the business.
(Assessment Criteria 2.1, 2.2)
Your manager has instructed you to prepare a summary report (guideline of 1,000 words) to assist in the development of a strategy in response to a change taking place in the operating environment of the business.
(a) For your chosen organisation, complete a SWOT analysis to show your understanding of the internal strengths and weaknesses and external threats and opportunities applicable to your chosen business.
(Assessment Criterion 3.1 in part)
(b) Analyse the completed SWOT analysis in (a) and identify what you consider to be the most important change that the organisation needs to make. You should provide reasons for your choice.
(Assessment Criterion 3.1 in part)
(c) Develop a strategy that the organisation should follow to implement the change discussed in (b) and justify your decision. (Assessment Criteria 3.2, 3.3)
The final task for the Manager of your chosen business is to prepare a Management Briefing Document (guideline of 1,000 words). The document should be divided into two sections, as follows:
(a) The first section should analyse the impacts of mergers and acquisitions taking place in the travel and tourism sector within which the business operates. (Assessment Criterion 4.1)
(b) The second section should discuss the likely consequences of your chosen business failing to respond to changes taking place in the sector. (Assessment Criterion 4.2)
Formative Feedback Opportunity
Students will be given the opportunity to receive formative feedback during the ‘assignment workshop’ sessions for this module.
The word count excludes the title page, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables.
Recommended Additional Resources
There are a wide variety of resources available to you to help you complete your assignment and enhance the learning experience on the module. The sources you use will of course be based on the subject matter that you choose to research. Remember that the more resources you use, the more information you will have to discuss in your assignment answers.
Core Text and other Books
There are many texts that have been published within tourism, travel and hospitality that may be helpful for this module, including general texts such as:
Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S., 2013. Tourism: Principles and Practice – 5th Edition. Harlow: Pearson Education Limited
Holloway, C. and Humphries, C., 2012. Business of Tourism. 9th Edition. Harlow: Pearson Education Limited
More specific for this module:
Novelli, M., 2005. Niche Tourism: Contemporary Issues, Trends and Cases. Oxford: Elsevier Butterworth Heinemann.
Yeoman, I. and Yu, R.L., 2012. 2050 Tomorrow’s Tourism. London: Channel View Publications.
You can also access the BTEC HN Travel & Tourism Management Study Guide. Access to this E-Book is provided via the Vitalsource Bookshelf software – contact the Student Support Team for access code.
EBSCO and MyiLibrary on-line databases
You should always make use of the EBSCO and MyiLibrary resources that are available on the module web-page. The Ebsco link provides access to many industry and academic articles and books. Searching on these databases will help you find many relevant articles on tourism, travel and hospitality that you may be able to use in your assignment report.
Please also refer to the ‘Travel and Tourism Management Book Resources’ link that you will find on the module website under the ‘On-Line Library and E-books’ section.
Current Issues and Trends
As this assignment is about current issues and trends it is important that you also research the business reports in quality newspapers and the business press/ weekly magazines. These could include The Financial Times, the Economist etc. Trade Journals will also provide you with up to date information on business developments in the travel and tourism sector and include:
Travel Trade Gazette –on-line at www.ttgdigital.com
Travel Weekly –on-line at www.travelweekly.co.uk – you can register to receive a regular e-mails with travel business news updates
Travel Daily News –on-line at www.traveldailynews.com – you can also register on this site to receive a regular e-mails with travel business news updates
Breaking Travel News – on-line at www.breakingtravelnews.com – you can also register with this site.
Future Travel Experience www.futuretravelexperience.com
Trading Economic – Hong Kong Tourists Arrival (2000-2016) http://www.tradingeconomics.com/hong-kong/tourist-arrivals
Research Brief – Hong Kong’s Tourism Industry by Research Office, Legislative Council Office http://www.legco.gov.hk/research-publications/english/1415rb06-hong-kongs-tourism-industry-20150805-e.pdf
A Study of Trends and Challenges Facing Hong Kong (HKMA) http://hkma.org.hk/pdf/2016pya/PYA-2016.pdf
Hong Kong tourism board eyes MICE market to boost industry amid declining visitors from mainland China (South China Morning Post) http://www.scmp.com/news/hong-kong/economy/article/1906256/hong-kong-tourism-board-eyes-mice-market-boost-industry-amid
Economic and Trade Information on Hong Kong (1 June, 2016, HKTDC Research) http://hong-kong-economy-research.hktdc.com/business-news/article/Market-Environment/Economic-and-Trade-Information-on-Hong-Kong/etihk/en/1/1X000000/1X09OVUL.htm
Hong Kong Tourism Board Annual Report (2014/15) http://www.discoverhongkong.com/eng/about-hktb/annual-report/annual-report-20142015/
Hong Kong Monthly Digest of Statistics (June 2016, Census and Statistics Department, HKSAR) http://www.statistics.gov.hk/pub/B10100022016MM06B0100.pdf
There are of course many international public sector and private sector web-sites that may also help you with your studies, for example many world-wide destinations have their own web-site as do many organisations that operate in the tourism, travel and hospitality sectors. Here are some examples:
www.unwto.org World Tourism Organization
www.wttc.org World Travel and Tourism Council
www.abta.com Association of British Travel Agents
www.iata.com International Air Transport Association
Associations and governmental authorities related to Hong Kong Travel and Tourism sector:
www.tourism.gov.hk Tourism Commission
www.discoverhongkong.com Hong Kong Tourism Board
www.mehongkong.com Meetings & Exhibitions Hong Kong (MEHK)
www.tichk.org Travel Industry Council Hong Kong
www.cad.gov.hk Civil Aviation Department of Hong Kong
www.tar.gov.hk Travel Agents Registry
www.ticf.org.hk Travel Industry Compensation Fund Management Board
www.hkaapa.org Hong Kong Association of Amusement Parks and Attractions
The following websites require registrations.
partnernet.hktb.com Hong Kong tourism website for travel trade partners
www.specialisthk.com Hong Kong Specialist
You can choose one of the following organizations as the target company for your assignment.
(a) Hong Kong Disneyland / Ocean Park
(b) Ngong Ping 360
(c) Cathay Pacific Airways
(d) Hong Thai Travel / Wing On Travel
|Assessment Criteria for Pass
To achieve a pass you must meet all of the assessment criteria as stated below. Failure to cover all of the assessment criteria will result in a referral grade and you will be required to re-submit your assignment.
Further guidance on completion of your assignment can be found in the guidance notes which are posted on the group learning space by your module tutor.
For tutor use
(you may wish to use this in your preparation for your assignment submission)
|LO1 Understand current issues in the travel and tourism sector|
|1.1 Analyse issues currently driving change in the travel and tourism sector.||Task 1(a)|
|1.2 Analyse different current issues using appropriate methods and resources.||Task 1(a)|
|LO2 Understand current trends in the travel and tourism sector
|2.1 Evaluate current trends influencing change in the travel and tourism. Sector
|2.2 Analyse a current trend using appropriate techniques and resources.||Task 1(b)|
|LO3 Understand how the travel and tourism sector responds to change|
|3.1 Analyse how travel and tourism businesses could respond to change.||Task 2(a) and (b)|
|3.2 Develop strategies on how selected travel and tourism businesses could respond to change.
|3.3 Justify strategies for how selected travel and tourism businesses could respond to change.
|LO4 Understand the impacts of change on the travel and tourism sector|
|4.1 Analyse the impacts of issues and trends that drive change in the travel and tourism sector.
|4.2 Discuss the likely consequences of businesses failing to respond to market changes.
|Assessment Criteria for Merit
To achieve a Merit all of the Pass criteria need to be met, then the tutor will assess whether you have met the Merit Criteria. Each of the Merit criteria must have been met at least once within the assignment.
The following statements are examples of how a merit may be achieved, if you do meet the Merit Criteria by showing you have reached this level in other ways then credit will be awarded for this. You will need to meet M1, M2, M3 at least once. The assignment must have been completed fully and on time.
| M1 – Identify and apply strategies to find appropriate solutions
|M2 – Select design and apply appropriate methods/techniques
· A range of academic and industry sources have been used throughout the assignment answers to support arguments in the discussion.
· Evidence of interaction with the reference sources to enhance the level of discussion in the report.
|M3 – Present and Communicate Findings
|Assessment Criteria for Distinction
To achieve a Distinction you have met all of the Pass and the Merit criteria. Each of the Distinction criteria must be met at least once within the assignment.
The following statements are examples of how a Distinction may be achieved, if you do meet the Distinction Criteria by showing you have reached this level in other ways then credit will be awarded for this. You will need to meet D1, D2, D3 at least once. The assignment must have been completed fully and on time.
|D1 – Use critical reflection to evaluate own work and justify valid conclusions
· Critical reflection is evidenced in the discussions on contemporary issues.
|D2 – Take responsibility for managing and organising activities.
· Independent research using academic journals, outside of what has been provided in the module units, has been utilised to prepare thorough and well researched answers to the tasks.
|D3 – Demonstrate convergent / lateral /creative thinking.
is evident in the approach to researching contemporary issues and to resolving any problems encountered when progressing the research.
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