Assessment Task 2: Cyberbullying (Total 1500 words)
Literature Review Report + Social Marketing Plan
Caution: Please do not forget to use COVER PAGE when uploading assignment that must show your ID and university email address. Failure of this will attract penalty.
Overall Aim: Understand social and behavioural issues and develop practical application of models, techniques and approaches in a SOCIAL marketing plan for an identified social issue or problem
Literature Review Report writing (20%)
Word limit: 500 Words
Must use at least 5 academic references from journal articles – can additionally use government reports / websites etc.
Cyberbullying is the use of technology to bully a person or group with the intent to hurt them socially, psychologically or even physically. Office of the e-safety Commissioner Australian Government
|Social Marketing Plan (20%)
Word limit: 1000 Words
Rationale: The social marketing literature review (Part 1) allows analysis of real world problems and then (Part 2) allows development of appropriately targeted, innovative and creative solutions using social marketing frameworks, techniques and approaches.
Part-2, Social Marketing Plan to begin to change the behaviour of cyberbullying (1000 words).
The e-safety Commissioner has a large number of resources available on this page – see link above
Cyberbullying: In the Media
Cyberbullying: Academic Research
Bullying in the Digital Age: A Critical Review and Meta-Analysis of Cyberbullying Research Among Youth. Psychological Bulletin, 140 (4) 1073–1137
Some Facts on Cyberbullying
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