Part-2, Social Marketing Plan to begin to change the behaviour of cyberbullying (1000 words).
Your goal is to develop and provide recommendations on how a social marketing approach should be developed and managed to address your specific identified social issue or problem (cyberbullying) in your local area / state/ country. You need to focus on the following five sections: (Marks allocation (3+4+7+3+3) = 20 marks.
 
Section1: identification and analysis of the social marketing problem / issue
Section 2: choice of appropriate theories for application to this problem / issue or context with justification (see the work you have done on theories in Case Presentation 3 Foolsspeed)
 
Section 3: development of the social marketing planning process – identification of (STP) i.e. target marketing and segmentation; developing positioning strategies; branding and developing the marketing mix (4Ps) – focus on key aspects;
 
Section 4: analysis of the social marketing environment, upstream & policy issues; recommendations for implementing
 
Section 5: evaluating the social marketing plan
 
References, Appendix
(Advise: Allocate roughly 200 words for each section).
 
A cyberbully is someone who uses technology to harass, embarrass, intimidate, or stalk someone else. Michigan Government Parent Guide to Cyberbullies

The e-safety Commissioner has a large number of resources available on this page – see link above

Cyberbullying: In the Media
Push for social media to prevent cyberbullying youth suicide

Plano East Senior High Students Fight Back Against Cyberbullying 

Cyberbullying: Academic Research
Kowalski, R.M., Giumetti, G.W., Schroeder, A.N. and Lattanner, R. N. (2014)

Bullying in the Digital Age: A Critical Review and Meta-Analysis of Cyberbullying Research Among Youth. Psychological Bulletin, 140 (4) 1073–1137

Some Facts on Cyberbullying
https://cyberbullying.org/facts