Development of and Instrument to Measure Internal Marketing

Critique Components: 1. Introduction- Purpose, practical sig., academic sig. 2. Literature Review- Summary of Key findings, linkage to current study, what were the hypothesis? 3. Methodology- Was it properly identified? (Regression, ANOVA etc.) Describe how the key variables were addressed in the analysis. Where did the data originate? Describe the data (how many observations were made?) 4. Results- Were the hypothesis supported. Write a summary of the key or unusual results 5. Discussion- Compare results to previous studies. Summarize key managerial implications. What future research could stem from this study? List the limitations. I will forward a scan of the article to be critiqued: Development of an Instrument to Measure Internal Marketing Concept, by Jou, Chou and Fu, from The Journal of Applied Management and Entrepreneurship, 2008, Vol. 13, No.3

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