Managing the multi-business corporation to meet high performance expectations is problematic. Publicly traded companies are pressured to return favorable quarterly results and as corporations grow larger and more complex, it becomes harder to manage such corporations effectively. General Electric (GE) was once one of the most admired corporations in the world. Today, GE is facing a much-reduced outlook.
Read the case study found in your textbook (Case 20 Page 600-616): Restructuring General Electric.
Remember, a case study is a puzzle to be solved, so before reading and answering the specific case and study questions,
Case Study Questions:
-Why was GE considered to be such an exemplary organization? (Discuss GE’s management systems and performance.)
-Discuss the nature of GE’s corporate portfolio under Welch and Imelt. Did the nature of GE’s portfolio under Welch and Imelt provide superior results?
-If GE’s portfolio mix gave superior results, why was it necessary to restructure the portfolio?
-Why is GE’s performance no longer superior? What are the reasons for the collapse in GE’s financial performance during 2016-2018?
-What should be done to return GE to higher levels of performance? Does GE need to refocus? Which businesses or products would you recommend abandoning or divesting, if any? Does GE need to make additional acquisitions to supplement existing GE assets?
Support your submission with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles unless the assignment calls for more.
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