Disney Promotion and the Product Life Cycle
The Company being used is Disney Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service.
A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Assignment Steps Generate a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following: At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline). How you will measure (what metrics will be used to determine success or failure) the marketing activities. Create at least two different types of media methods for the products.
One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
Address three elements of the Product and Promotion List (see below). Product and Promotion List: Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Direct Marketing Public Relations/Strategies Positioning
Kindly find attached a pdf file on which you should base your answer on. I would like to highlight that the paper will be posted to Turnitin. In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss.
Credit will be given for references you make to relevant examples from real companies. To what extent is the concept of the product life cyclea useful tool for marketing managers? Kindly note that I need 3 references to be cited. References should be retrieved from Google Scholar; i.e. academic papers. Further, there must be evidence of the incorporation of your own experience or knowledge while also focusing on an evaluation of relevant academic literature. Please let me know if you have any questions for me. I thank you in advance.
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