Assignment 1: Forces and Public Issues in Industry (15%; 100 marks total)
In this module, we explored business, government, and society as an interrelated system made up of primary and secondary stakeholders. In additional to stakeholder forces, we also introduced some of the broader forces influencing this system. In this assignment, you will demonstrate your understanding of stakeholder relationships and influences (including that of government and the media) on industry and public issues.
This assignment will comprise 15% of your total course mark. Part A is a case study involving an important public issue regarding the environment, and Part B is a report on public issues relating to the tobacco industry. Each question carries the marks as stated for a total of 100 marks.
Part A: Instructions
Read Discussion Case: Coca-Cola’s Water Neutrality Initiative on pages 43 and 44 of your textbook.
Part B: Instructions
The tobacco industry is constantly in the media. Choose one or more public issue(s) relating to the tobacco industry (banning of smoking in public places, secondary smoke health issues, controls on tobacco advertising and corporate sponsorship, youth or women as a tobacco industry target markets, etc.) Write a 2,500-word, double-spaced report containing the following:
There is no right or wrong perspective, but it is important to recognize your own stakeholder positions and how they influence your perspectives.
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