BUSI 301- Business Research
INDIVIDUAL RESEARCH PROJECT
Advertising and Diffusion of new Products (Impact of Advertising on the Sales of a New Product)
As part of this course, you are required to write and present a paper on a relevant business research topic. The paper must capture the following elements:
Prepare your individual research project by using the following general guideline (the instructor will provide more detail on these elements during the class time).
In this section, you will present your research topic, rationale for choosing your research topic using academic references, the context for your research topic, some general literature review, and the research question(s)/general objectives for conducting the research.
Your literature review should review published, peer-reviewed scholarly literature relevant to your research topic and question(s). In your review, you should:
Make sure to take the following issues in consideration while completing the methodology section (not necessarily in that order)
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