Length: Please write your response in essay format and/or point form as appropriate and limit your response to 1 page using 1.5 line-spacing. If you need to include a table, attach it as an exhibit or appendix.
Final Mark: This assignment is worth 20% of your final mark.
Assessment: This part of the assignment will be assessed using the following criteria:
Based on your understanding of integrated marketing communications, answer the following questions:
4.2: Advertising Critique (35 marks)
Suggested time: 1 to 2 hours
Length: Please write your response in essay format and/or point form as appropriate and limit your response to 2 pages using 1.5 line-spacing. If you need to include a table, attach it as an exhibit or appendix.
Assessment: This part of the assignment will be assessed using the following criteria:
Select, from any medium, two advertisements: one that you think is effective, and one that you think is not effective.
4.4: Communication Brief (45 marks)
Suggested time: 3 hours
Length: Please write your response in essay format and/or point form as appropriate and limit your response to 3 pages using 1.5 line-spacing. If you need to include a table, attach it as an exhibit or appendix.
Assessment: This part of the assignment will be assessed using the following criteria:
Choose one of the 4 vineyards listed below and assume the role of the director of marketing and think about how to improve upon their current level of success. You will need to do some research on the Internet to gather additional information about the organization.
You will need to do some research on the Internet to gather additional information about the organization.
Develop a Communication Brief for the next phase of your chosen vineyard’s branding strategy, for one target audience that you think is important to their growth.
Describe each element in the Communication Brief and provide a rationale for each of your recommendations using consumer behaviour insights, marketing concepts, and analysis.
Assume that you have a $100,000 budget to develop an Integrated Marketing Communications plan.
In your Communication Brief describe and provide a rationale for each of the following points:
Literary Analysis: Sample Introduction Paragraph
Digital Marketing Case Study IKEA
Environmental Factors In Marketing Paper
Marketing Plan and Web Discussion Report
Marketing Research Plan for a Product
Ethics of Human Resources and Industrial Relations
Final Community Service Learning Paper
POL 270 — POLITICAL PHILOSOPHY
Southwest Airlines Microeconomics
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more