Home » Uncategorized » Integrated Marketing Communications and Advertising

Integrated Marketing Communications and Advertising

Length: Please write your response in essay format and/or point form as appropriate and limit your response to 1 page using 1.5 line-spacing. If you need to include a table, attach it as an exhibit or appendix.

Final Mark: This assignment is worth 20% of your final mark.

Assessment: This part of the assignment will be assessed using the following criteria:

  • Comprehensiveness of the recommendations
  • Rationale used to support those recommendations

Based on your understanding of integrated marketing communications, answer the following questions:

  1. What is the definition of integrated marketing communications? (5 points)
  2. Explain five benefits of integrated marketing communications? (5 points)
  3. What are two important integrated marketing communication initiatives for this year? Explain why you think these are important for marketers. (5 points)

4.2: Advertising Critique (35 marks)

Suggested time: 1 to 2 hours

Length: Please write your response in essay format and/or point form as appropriate and limit your response to 2 pages using 1.5 line-spacing. If you need to include a table, attach it as an exhibit or appendix.

Assessment: This part of the assignment will be assessed using the following criteria:

  • Depth of insight and analysis
  • Support for the conclusions drawn
  • Use of course concepts
  • Demonstration of critical thinking

Select, from any medium, two advertisements: one that you think is effective, and one that you think is not effective.

  1. Attach the ads to your assignment. Indicate where the ads came from and what media was used. Where was the ad placed (in what part of the magazine or newspaper, or when it was aired on television or radio, or was it part of digital media?)? (5 points)
  2. Describe and then critique each of the two ads separately. Use the eight headings below when you critique each ad. (10 points for each)
    1. Target audience
    1. Communication objectives
    1. Overall communication strategy
    1. Positioning statement and key messages
    1. Communication tactics
    1. Communications mix
    1. Creative execution
    1. Evaluation
  3. For each ad, describe the actual or perceived value created for the target audience. Explain what leads you to this conclusion. (10 points)

4.4: Communication Brief (45 marks)

Suggested time: 3 hours

Length: Please write your response in essay format and/or point form as appropriate and limit your response to 3 pages using 1.5 line-spacing. If you need to include a table, attach it as an exhibit or appendix.

Assessment: This part of the assignment will be assessed using the following criteria:

  • Depth of insight and analysis
  • Comprehensiveness of the recommendations
  • Use of marketing concepts and analysis to support the recommendations

Choose one of the 4 vineyards listed below and assume the role of the director of marketing and think about how to improve upon their current level of success. You will need to do some research on the Internet to gather additional information about the organization.

You will need to do some research on the Internet to gather additional information about the organization.

Develop a Communication Brief for the next phase of your chosen vineyard’s branding strategy, for one target audience that you think is important to their growth.

Describe each element in the Communication Brief and provide a rationale for each of your recommendations using consumer behaviour insights, marketing concepts, and analysis.

Assume that you have a $100,000 budget to develop an Integrated Marketing Communications plan.

In your Communication Brief describe and provide a rationale for each of the following points:

  • Target audience profile (5 points)
  • Communication objective(s) (5 points)
  • Overall communications strategy (5 points)
  • Positioning (describe and illustrate with a map) and key messages (5 points)
  • Communications tactics (5 points)
  • Communications mix to support your strategies (5 points)
  • Suggestions for creative concept and execution (5 points)
  • Budget allocation (how much money you will allocate to different elements of the communications mix and why) (5 points)
  • Describe the actual or perceived value created for the target audience. Explain what leads you to this conclusion. (5 points)

New Venture Marketing Plan

Literary Analysis: Sample Introduction Paragraph

Digital Marketing Case Study IKEA

Marketing Research Methods

Environmental Factors In Marketing Paper

Digital Marketing Audit

Custom essay writings

Omni-Channel Retail Marketing 

Marketing Plan and Web Discussion Report

Marketing Research Plan for a Product

Ethics of Human Resources and Industrial Relations

Final Community Service Learning Paper

Trends in Healthcare Delivery

POL 270 — POLITICAL PHILOSOPHY

Southwest Airlines Microeconomics

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more