Guidelines for Team Projects
International Business Feasibility Study:
 
Teams consisting of 5 to 6 students will be randomly formed by me at the beginning of the semester. The teams will be asked to identify a company that is ready or planning to expand into international markets.  The company you choose to profile could be a small firm, a large multi-national, or a new start-up venture.  Your analysis should consider the following:
 

  • Brief overview of the company (i.e. what it makes or sells, when it was founded, number of employees, annual revenues/sales, form of operation)
  • What is the motive for expanding into foreign markets?
  • Identify three countries for possible foreign market expansion. You need a clear rationale as to why these countries were chosen.
  • Preform a country SWOT analysis on the three identified countries.
  • Using the results of the county SWOT analysis of your identified three countries, choose one country for your company to expand to. Make sure that you have a clear rationale for your choice.

 
From this point onwards, the rest of the analysis is only on the country you have selected.

  • Brief overview of the country or the region of interest and its demographics.
  • The political & legal environment – Is there political stability – Are there legal issues we should be concerned about, etc.
  • The economic and financial environment –
    • Is there economic stability – Is it a developing economy? Is the economy growing? If so, at what rate.
    • Conduct thorough analysis of the: banking, currency, accounting practices, and foreign trade policies of the host country.
  • Cultural Issues –
    • Identify and thoroughly analyze Hofstede’s five dimensions of cultural differences as it relates to the success of the MNC in the host country.
  • A thorough analysis of market opportunities available to the MNC.
  • Develop human resource management practices that are necessary for the success of the MNC in the host country.
    •  With supporting analysis: hiring, training, retention, advancement, and compensation practices necessary for the MNC’s success in the host country.
  • Develop the organizational structure necessary for the MNC’s success in the host country.
    • Develop an appropriate organizational structure using the Integration-Responsive Framework.
  • Analysis of at least three alternative international expansion strategies for the company.
  • Justification of the chosen strategy from the alternatives.
  • You may include additional attachments such as graphs or tables. Make sure to accurately cite your sources of information.

 
The project will require each team to give a maximum 30-minute in-class presentation. The format and activities chosen should be appropriate for the content of the information being presented. It should also be designed to facilitate learning on the part of your classmates observing the presentation. Be sure to include copies of any handouts that will be used in the presentation. Your team will also submit a Business Feasibility Study (final report) at the time of the presentation.
 
You should list all the materials you have consulted in preparing your paper (books, magazine, and Internet sources, etc.) whether or not you have actually cited the work in Bibliography. You may use either Harvard, MLA or APA style when citing sources. For additional information, consult with library staff.
 
The length of the paper can be 20-30 pages, excluding figures, charts, and appendices. The paper length limitation does not apply to the table of contents, executive summary, tables, figures, appendices, industry reports, spreadsheets or excel charts, etc. So do not hesitate to surf the net to obtain any supplemental information and attach them into the paper to support your analysis. Use Times New Roman, font size 12, and double space. Try to be succinct, to the point, utilizing in-class brainstorming sessions to the stuff that really matters.
 
Grading Criteria for the In-Class Presentation
 
                        Presentation Content (Overall Content Quality)                    50%
Visual Clarity                                                                          20%
Delivery and Enthusiasm                                                        15%
Involvement of the class: questions, discussion, activities     10%
Relevant Response to Class Queries                                        5%
TOTAL                                                                                  100%
 
Grading Criteria for the Business Feasibility Study
 
                        Company Overview                                                                 5%
Justification for International Expansion                                5%
Rational for the three chosen countries                                  5%
SWOT analysis of the three chosen countries                       10%
Country Overview                                                                   5%
The political & legal environment                                           5%
The economic and financial environment                               5%
Cultural issues                                                                         10%
Marketing practices and Market opportunities                       10%
Human resource management practices                                  5%
Organizational structure                                                          10%
Alternative Strategies                                                             10%
Justification for the Chosen Strategy                                     10%
APA compliance/grammar/spelling/punctuation                      5%
TOTAL                                                                                 100%
 
 
 
 
For the MBA Outcome Assessment required by the College of Business and Public Management, your team’s final paper will be evaluated by the specific Rubric below to measure the course objective: Demonstrate the skills and knowledge needed to effectively manage a global business.
Assess the current situation and identify the relevant issues at the organizational, business, and/or product level in a global business

Excellent Good Satisfactory Unsatisfactory
Correctly

  1. Analyze the opportunities pertaining to the external environment.
  2. Analyze the threats pertaining to the external environment.
  3. Analyze the strengths pertaining to the internal environment
  4. Analyze the weaknesses pertaining to the internal environment.
  5. Provide a SWOT Matrix
Allow
inadequate analysis on maximum of two of the requirements
Missing one of the requirements Missing more than one of the requirements

 
 
Assess the cultural, political, economical, social, technological, and legal issues on management in a global business

Excellent Good Satisfactory Unsatisfactory
Correctly

  1. Analyze the political issues pertaining to the external environment.
  2. Analyze the economical issues pertaining to the external environment.
  3. Analyze the social issues pertaining to the external environment
  4. Analyze the technological issues pertaining to the external environment.
  5. Analyze the legal issues pertaining to the external environment.
  6. Analyze the cultural issues pertaining to both the external and internal environment.
Allow
inadequate analysis on maximum of two of the requirements
Missing one of the requirements Missing more than one of the requirements

 
 
 
 
Identify viable strategies and their respective consequences

Excellent Good Satisfactory Unsatisfactory
Correctly

  1. Identify a minimum of three potential strategies
  2. List all of the possible consequences for each of the strategies
Allow for maximum of two elements missing in the list of consequences Missing one of the strategies and its consequences Missing more than one of the strategies and its list of consequences

 
 
Recommend and justify a strategy

Excellent Good Satisfactory Unsatisfactory
Correctly

  1. Document the proposed strategy
  2. Justify the proposed strategy
Allow for an incomplete documentation of the proposed strategy, but properly justified Allow for a weak justification of the proposed strategy, but correctly documented The proposed strategy is both incomplete in documentation and weak in justification

 
 
Identify the desired outcomes of the selected strategy and how they will be measured and evaluated at various stages of implementation

Excellent Good Satisfactory Unsatisfactory
Correctly

  1. Identify all of the desired outcomes for the proposed strategy
  2. Identify all of the tools necessary for measuring the desired outcomes
  3. Identify all of the tools necessary to evaluate the desired outcomes
  4. Identify the timeline of when these tools are to be used
Allow
inadequate identification of all the tools necessary for measurement and evaluation
Allow
inadequate and incomplete identification of all the tools necessary for measurement and evaluation
The tools chosen for measurement and evaluation of the outcomes have very little to no relevance to the chosen strategy.

 
 

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