Scenario: You currently work as the marketing manager for DirecTv and manage the success of one of its NFL Sunday Ticket. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit. Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft PowerPoint presentation with speaker’s notes covering the following criteria: Develop a slide setting the theme and goals of the presentation. Define and discuss the PLC concept and its importance to marketing managers. Define and discuss what role pricing strategy has in marketing and how marketing managers decide what strategy to use. Describe what company/organization and product/service you are using. Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples. Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored. Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research. Format your presentation consistent with APA guidelines.
Research your present or past company’s view on *corporate social responsibility*. If you do not currently work for a company, pick a company that supports corporate social responsibility. *Are there programs or initiatives in place to contribute to the community in some way? *Review and describe these programs, and comment on their effectiveness to the community and organization, the employees, and the company. Your homework assignment must be at least **two pages in length. Use at least one outside source to support your explanation. Your homework assignment should be formatted in accordance with APA style. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.
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