Marketing: Helping Buyers Buy

You will fulfill your Current Business News requirement in the form of a memo. You are limited to memos around these topics: Marketing: Helping Buyers Buy

Action Items
Locate an article, blog post, podcast, or video clip that addresses the topic you selected. You must choose something recent (from within the past six months, preferably within the past 30 days). Be sure your source is credible. A credible source shows evidence of authenticity, reliability, and believability (Harris, 1999). Credible sources for current news include:
Professional sites (blogs, podcasts, videocasts, etc.)
Major newspapers (not editorials)
News programs and web sites (e.g., CNN, ABC, etc.)
Academic sites (i.e., universities)
Peer-reviewed blogs
Harris, R. (1999). Evaluating Internet research sources.

In 300-450 words, write a memo analyzing that article. See the memo specifications in the overview, above; use the provided template. An analysis is NOT a summary. Address these points in your memo:
What are the main points the author is making in the article (blog, podcast, video)?
What are the key assumptions that the author is making?
How does the article address the topic for which you selected it?
Do you agree or disagree with the article? Why or why not? Support your answer with information in the required reading.
Include at least 3 key terms in your analysis. The purpose of adding key terms to your memo is to help you remember the terms by using them in a sentence. You will find the key terms within the summary of every chapter of your textbook. Include the page numbers. For example, “The author did not take into consideration the deflation (p. 43) the pandemic caused.”

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