Marketing Plan for BioAxxis' Keyless Entry

Summary and introduction

  • BioAxxis’ keyless entry is a form of door lock that uses ones fingerprint to authenticate operations used both indoor and outdoor
  • For one to use it, you need to program it with the fingerprints of all the users.
  • It has been voted as one of the best biometric locks for doors
  • The product goes for only $229.00 therefore affordable to anyone as compared to other highly rated locks.

Objectives

  • To create awareness of the product and increases the sales in all households around and beyond north and easy Syracuse

Product SWOT

  • It is rated as the most secure door lock system, and is the cheapest of its kind
  • Not many people are familiar with biometric locks, hence the need to create awareness to potential buyers
  • The need to increase security makes people to demand more secure systems to safeguard their property

Market overview

  • The target market is anybody who owns a house.
  • This is a wide market as almost all the middle class and working people are targeted.
  • This area provides a big market due to the high population as well as the economic capabilities of the people who reside there
  • All house owners and business people who need to install a more secure lock system will provide a good market
  • The increased need for security raises the need for enhancing security, and this lock is one of the most secure as it is tamper proof. Incase one wants to replace a user, one just needs to reprogram the device.

Marketing Strategies

  • Any other social event, which attracts many people, is good for launching the product because the aim is to create awareness.
  • To reach more people, advertisement will be done in the newspaper and internet. The internet allows one to target people looking for security products in the chosen location
  • Introduce the product to companies that specialize in making and selling products like doors, drawers and safes.
  • Capitalize on the after sale services like reprogramming and the two-year warranty that is offered.
  • Improve the features of the product, in order to keep up to date with emerging security issues and technological advancements.
  • The product will be introduced in a security and homes exhibition events.

Conclusion

  • This keyless lock is a superior product ever to be invented, has the advantage of being affordable, and helps a house owner in preventing thieves.
  • This product holds the future for door locks that are yet to be invented by BioAxxis.
  • Anyone should consider owning this lock in order to enjoy maximum security in his or her home.

Marketing Plan Memo

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