St. Anthony Medical Center’s marketing director has suggested that you construct a succinct talking points memo to support your marketing plan. This memo will be used to support consistency among various departments and strategic business units.
Vice presidents, directors, and unit managers will take your talking points memo and share the message with line staff. Preparation Your goal is to persuade the organization’s stakeholders to support your marketing plan, and to create motivation and excitement to encourage engagement and implementation of the action plan. Your message should be crafted using positive language that demonstrates benefit to patients, employees, and other stakeholders.
Talking Point Communique
•Construct a bullet-point leadership communique. Reflecting on the plan as a whole, focus your list on communicating the core, driving ideas. ◦Note: There is no specific number of points needed. However, if you have listed more than ten, you may want to review and edit your content. Tip for Success: Test the effectiveness of your talking point communique with a colleague prior to submitting the document assessment. Additional Requirements
Written communication should be free from errors that detract from the overall message. •Document Format: Create your talking points communique as a Microsoft Word document using a concise, bullet point format. •APA formatting: Resources and citations should be formatted according to APA style and formatting guidelines. Submit your Talking Point Communique as an attachment to this assessment
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