MGT499 – Strategic Management Strategic Choices at Toyota Corporation For decades Toyota has been one of the most admired companies in the world. They were able to turn their image in the 1960’s and 70’s from cheap Japanese import to the car of choice for millions of consumer’s world-wide. Write a 4 page report for the executives of Toyota Corporation by answering the following questions: i) What strategy (or combination of strategies) did Toyota use to turn it into a powerhouse? ii) To what extent has Toyota’s strategy (or combination of strategies) changed over the years, or been constant? iii) How does Toyota’s strategy (or combination of strategies) “fit” with the environment of the automobile industry? iv) How does Toyota’s strategy (or combination of strategies) “fit” with the internal resources and competencies of the firm? v) Based on your analysis and findings, what would you recommend to the executives of Toyota Corporation?
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