There are THREE parts to this Multimedia Project. The final multimedia product, a paper summary describing and explaining the content of your product and a paper reflection of the skills you gained from doing the project. Overall, you will identify a course-related topic, issue, debate, controversy, or problem and build a multimedia project around that issue—helping your peers understand the implications of that topic, issue, debate, controversy, or problem for how we think about digital media in our society.
Your multimedia project should be built around a course theme or issue (e.g. algorithms, misinformation, influencer marketing, etc) but you should not feel limited by the course materials. You may do this directly by referring specifically to readings that we’ve had, or you might do this more loosely by referring to the topic headings for the various weeks throughout the semester. In fact, you are highly encouraged to go beyond the course materials and bring in examples, perspectives, and debates from outside sources to add insight and enhance your understanding of the topic of choice. Just be sure that there is a specific tie-in to the course and make it clear what that is.
Overall, produce content for a public audience, so don’t assume too much knowledge on the part of your audience and make clear how you’re defining certain ideas and concepts as you go along.
Ways to approach your project
The project must demonstrate a connection to and understanding of concepts related to the course.
If it helps, you may want to approach your multimedia project by answering research questions. Alternatively, you may want to examine topics and issues and discuss your position/opinion. Here are some examples to guide you:
• I am going to discuss both the positive and negative aspects of online activism.
• I am going to examine the impact of disinformation on politics.
• I am going to answer the following research questions – are peers in my generation aware of context collapse? What strategies are they using to keep their identities separate? How are they managing their online identities?
• I am going to answer the following questions – what are the effects of filter bubble on political polarization?
Another way to approach the multimedia project is to show a course theme in-action:
• Create a website with both factual and fake news headline. Ask your friends and family if they can spot the fake news headline. Discuss the results and implications of fake news.
• Live the life of a social media influencer for a week. Discuss the amount of digital labor that went into creating and maintaining your personal brand, and steps you took to cultivate your online identity.
• Create a persona with distinct differences in political interests than yours on a separate account and monitor your feed for a week. Discuss whether you saw a difference in your feeds, trending topics/hashtags and recommended content/follower/groups. Discuss the implication of what you found.
You should have at least FIVE sources (2 internal and 3 external sources) and discuss at least
ONE course concept.
Part 1: Multimedia elements
You can choose to focus on one multimedia element (e.g. podcast or video) or use a mix of multimedia elements in your project.
The final product should look as professional looking or sounding as possible. If you choose to do a podcast or video, use editing software, write a script, and rehearse. If you choose to do an ebook or landing page, use templates and sections and hyerlinks – do not merely submit a wall of text. And if you choose to do social media posts, use images.
Depending on your choice of multimedia elements, here are some parameters:
● Videos or presentation with voice over: 10-15 mins.
○ If you are producing a series of Tiktok video, IG stories/reels or FB videos, think of
this as 10 or 15 X 1 min videos.
● Social media posts: 20-25 posts that include image/graphic and captions.
● Podcast: 20-25 minutes
● Online magazine spread: 4-page spread (two “trucks” that include a left and right page; these can be shorter columns, news, or features)
● Ebook: 8-10 pages with design elements that contain images, links, text.
● Web page: Design elements that contain images, links, and text. You should also embed multimedia elements such as video, audio, images, or social media posts.
Email series: 4-5 emails with design elements that contain images, links, text.
● Campaign with multiple multimedia elements: You could do a FB group with a mix of social media posts, short videos, and shared links. You could also do an email campaign with emails that include short videos and images. Consult with your TA.
Please be aware that your project should reflect your own thoughts and any information that is not your own should be correctly cited. If it is found that you plagiarized, you will receive an F for the project. Failing to cite your sources and in a reference section/bibliography at the end of your project is a form of plagiarism.
To guard against plagiarism, you must cite ALL of the sources that you use for the paper including the assigned article or movie. You are welcome to use either the APA or MLA style. For directions on how to cite your sources, please visit the Purdue’s OWL website (just do a Google search for Purdue OWL). The page limit does not include the Reference Section at the end of the paper.
Part 2: Summary of project
A 3-5 page summary of your project. Here, you will also include a reference list of all your sources that you used in your project. This reference list is not part of the page
Questions to guide you in your paper summary of the project:
• What is the creative project you have produced? What issue/topic are you exploring/examining/discussing? If you are using questions in your multimedia project, what questions are you answering?
• Why did you choose your multimedia element? For instance, if you decide to do a podcast, explain your rationale for doing so.
• Explain your choice of the topic or issue. For instance, if you are doing your project on algorithms, explain why this topic is important.
• What course concepts did you use and provide a summary of key points/arguments/ideas you presented in your multimedia project. For instance, if your podcast is on the effects of algorithms on news consumption, describe the key points and course concepts you used in your podcast.
Think of this as the thought-process behind your multimedia project. Include specific citations to perspectives, arguments, and ideas (whether from our readings, lecture slides or others) that form a crucial part of your analysis and discussion.
Part 3: Personal reflection paper
A 1-page personal reflection paper. Questions to guide you in the reflection paper:
• What was your overall experience producing this multimedia project?
• What technical skills did you learn?
What lessons did you learn from producing your project?
You will be assessed on your:
1) Ability to investigate an issue/theme/problem, engage with it and critically discuss its implication on society (e.g., examining different perspectives or pros and cons)
2) Ability to synthesize concepts/perspectives/debates within and beyond the course
3) Coverage and application of real-world examples to support your ideas
4) Level of professionalism in your presentation and execution of your project
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