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Neogen’s Investment into Blockchain Technology

Points: Assignment 2 is worth 50 points of your final grade.

Groups: You are allowed to do the project as an individual or in a group with a maximum of 3 students (the assignment will receive a zero if there are more than 3 students). Be careful about who you pick to be a part of your group. If you have a group member that does not participate, you need to speak to me immediately when the problem arises. If you do not involve me early, I cannot assist in the solution, then do not complain to me after the final project has been turned in.  If it has been determined by the professor that a group member is not participating in the group project, they will receive a zero for this assignment.

Objective: The goal of this assignment is to have you apply your knowledge of the food supply chain to a real life activity that a consultant to the CEO of Neogen corporation  might have to evaluate. This activity requires the formulation of a relevant problem statement, the collection and analysis of information, and the articulation of recommendations.

Write this paper as if you are the Consultant to Neogen corporation concerning their expansion into blockchain technology.  Your analysis and recommendations will be presented to John Adent, CEO and his leadership team.

The paper should have the following sections

  1. Introduction – This section should include a description of: what blockchain techonology is; how it can be used in the food supply chain; how big is the potential market; what problems could blockchain solve in the food supply chain; the approximate dollar value of those solutions; who else is competing with Neogen for this market?  Describe the issues that Neogen may face attempting to expand into this market (e.g. competition, partnering with food firms and etc.).  Discuss the positives and negatives of investing at one level of the supply chain (choose from one of the levels: first level processors, transporters, manufacturers or retailers).  This section should include research, including peer-reviewed articles, government documents and other reputable sources (You should have a minimum of 7 references for this section andthis section should be no longer than 2 pages.) (10 points)
  2. Methodology –Explain in detail how Neogen has invested or not in blockchain technology for the food supply chain.  Has their current investment been successful and what strategy have they used to enter the blockchain market?  Are there any indicators that their strategy has positively contribute to growing their market share and/or profit.  Does Neogen’s current investments in blockchain position them well to be major market shareholders in the food supply chain blockchain market?  Is Neogen well positioned to enter and dominate any level of the food supply chain that you analyzed for part 1?   This will require an extensive literature review of peer reviewed publications. (This section should be no longer than 4 pages.) (You should have a minimum of 7 references for this section) (20 points)
  3. Recommendations –Provide one detailed recommendation for the sustainable development of Neogen’s blockchain market portfolio.  First, discuss the new investment strategy for Neogen in detail.  Second, discuss how competitive they will be if they remain at their current investment level.  Provide a final recommendation on their investment and expansion strategy to implement your recommendation.
  • Make sure that you reference correctly, see reference guide under the Assignments tab.

Try to keep the report between 7 and 10 pages, double-spaced and typed. The page limit does not include the figures or charts used.

Grading:

Introductory                                        10 points

Methodology

Analysis                                  10 points

References                              10 points

Comprehensive Recommendations     12 points

Organization                                         4 points

Grammar                                               4 points

Total:                                                   50 points

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