Organizing is a principle of management that ensures that an organization is structurally designed in a manner that enhances the implementation of strategies. The concept of organizing within an organization ensures that there is a specialization of work through the existence of responsible departments. In addition to this, organizing facilitates the proper distribution of goods thereby enhancing the decentralization of the organization in question.
The ultimate role of organizing within an organization can be seen through the existence of the department dealing with various aspects like product, a certain category of customers, departments serving particular geographical regions among others (Morden 67). This is a clear indication that organizing is necessary to an organization because it   enhances the way products are manufactured, sold and marketed.
Resource provision for the process and the consequent presence of required human resource to ensure the existence of the product also entails the roles of organizing. In the end, organizing is aimed at ensuring there are existence efficiency, enhanced expertise, and a high of problem-solving techniques (Luca, MGT 301).
The role of organizing can be understood well by considering the Dell case, which was almost at the brink of collapse in early 2007. Organizing made Michael to change his view I the concept of mergers and acquisition, which was a common practice among its rivals like HPQ and IBM. Ever since Michael took the role chief executive in 2007, the company has undergone a number changes that would propel to greater heights as it tries to glory lost to its competitors.
One role of organizing that is observable is the complete overhaul of the management team with exceptional interests to veterans from Motorola, and General Electric.  This was the first step taken by company as it tried to focus producing satisfactory products to its customers. Organizing role of Dell’s management could be seen in this case through the focus on customers, flexibility in handling company operations and innovation that would see that the company is at par with its rivals (Edwards 2009).
In early 20007, the company replaced Kevin Rollins with Donald Carty in order to spearhead the comeback process. It is also during this time that departmentalization as an organizing role is brought clearly. In a bid to reach the consumers, the company organized itself in the sense that used Wal-Mart, a retail outlet to market its products.
This was the first time did so because initially it used to market its products directly to consumers. In order to enhance its organizational role, the company made some significant efforts by acquiring Boyd, a Nike’s designer who would then enhance consumer business of the company. The decline in market share however, up from $ 24 to $8 within a period of five months however was still a worry to the company (Edwards 2009).
In order to enhance its organizing role, the company focused on outward nature of the business, which would empower the management to be more responsive to customers. The restructuring of the company into four departments enhanced this with relevance to customers being served. The four customer divisions are consumers, corporations, small and mid-size business, and government buyers. The existence of these departments enhanced coordination and faster response to consumers (Morden 59).
It also ensured that problems were quickly identified and solved at their initial stages. Other employees were also motivated through the provision of incentives as depicted by the group headed by Steve Felice.
Customer response because of enhanced departmental coordination is exemplified by the company’s response to Mark Konik who had just made a single inquiry to the company.  The coming of Garriques saw the newly established departments taking control of their operations, and the result was significant improvements in the financial performance of the company. Organizing is an indispensable management role in any organization that is seeking to remain competitive in the market. Organizing ensures that departments are formed with would later enhance operations and coordination within the company (Edwards 2009).
Works cited
Edwards, C. (2009) Dell’s Extreme MakeOver. Business Week, New York, N.Y., October 15,       2009.  Retrieved on 20th April 2011 from   
Luca, Anastasia. Principles of Management: Organizing. MGT 301
Morden Tony. Principles of management. Ashgate Publishing, Ltd., 2004, 59- 88

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