PSYC 3100 Learning and Behavior: Classical Conditioning

PSYC 3100 Learning and Behavior Writing Assignment #1 – Classical Conditioning and Advertising Name__________________________ You are probably not aware that advertisers use CC to encourage people to purchase their products. This activity will give you the opportunity to find advertisements that try to associate feelings with products. For example, car advertisers have used pretty women in their advertisements for years in hopes that men would buy their cars because they had associated it with sexiness. Some advertisers use a different tactic, trying to associate their competitors\’ products with negative moods or feelings. Some public service announcements also do this, particularly advertisements that try to discourage people from using drugs. In the assignment that follows, please do not use any of these specific examples. First, find an advertisement in a magazine / newspaper / on television that seems to demonstrate classical conditioning within an advertisement. In the space below, please provide a link to the commercial if you can find it on youtube or please paste a picture if you find the advertisement in a magazine, newspaper, or some other print media. What product was being advertised? What is the term you would use for this element (US, UR, CS, CR, Neutral Stimulus)? What is the feeling or mood that the advertisers wanted you to associate with their product? What is the term you would use for this element (US, UR, CS, CR, Neutral Stimulus)? How was the product paired with the mood or feeling? Please describe. As best you can tell, what kind of schedule (trace, delayed, simultaneous, backward) was being used in the pairing? When you see the product as the store, what does the advertiser want you to feel? What is the term you would use for this element (US, UR, CS, CR, Neutral Stimulus)? Please map out the acquisition process by filling in the following blanks for your specific advertisement: Before Conditionoing: _______________________ ———-? ____________________ Neutral Stimulus _______________________ ———-? ____________________ US UR During Conditioning: ______________________ + _______________________ ———-? _________________________ After Conditioning: _______________________ ———-? ____________________ CS _______________________ ———-? ____________________ US Do you think you have been influenced by classical conditioning in your purchases? Why or why not?

System Test and Evaluation Plan and Procedure

Health Information Exchange

National Broadband Policy and Spectrum

Data Integrity and Right to Privacy


Internet, Free Speech, and Content Controls

Issues concerning security, privacy and confidentiality

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more