Project Assignment: Responsibilities and Guidelines
Outlined below are the responsibilities and guidelines for the Project Assignment:
Course Learning Goals
Upon successful completion of the internship, you will have demonstrated the achievement of three major learning goals as assessed by performance on the Project Assignment which entails the reporting of both practical insights extended from the internship experience as well from the academic insights expanded from such sources as FAU Library’s electronic journal collection (i.e., scholarly research and professional journals) and its Indexes/databases, textbooks, and other published sources of information, such as training manuals and videos.
Internship Expectations, Academic Credit, and Demonstration of Learning
The Marketing Department Internship is a three hour, senior-level credit-earning course. As such you are responsible for:
Extension of Learning: Two Required Paths:
Highlighted in Exhibit 1, the internship course presents two paths to extend the learning and/or skills required to reach your career aspirations and to attain the learning goals you established for the internship. Exhibit 1 clarifies how both on-the-job training and academic learning efforts are required to achieve the three learning goals you outlined for the course.
Exhibit 1: Two Required Paths to the Attainment of Learning Goals
Practical learning concerns the extension of cognitive learning gained from activities and experiences, assignments and responsibilities, mentoring, training, manuals and guides, and training videos while interning in the company. Practical learning is gained from the within-company experience.
Academic learning entails the expansion of knowledge gained form traditional academic sources, such as textbooks, online training videos and related sources, manuals and guides, and Florida Atlantic University Libraries’ electronic journals (i.e., scholarly research-based journals, professional journals), and Indexes/Databases. Academic learning implies additional learning acquired beyond the within-company experience from academic and other professional sources.
Type 1: Research-Based Project Assignment – Requirements and Guidelines
The first seven steps listed below were fulfilled when you completed the Research-Based Proposal. Make refinements to the proposal if required. Next, copy and paste your responses to Sections 1 through Section 7.7 below from your final Proposal Assignment. If you had discussed a different format and it was approved by the Director, Marketing Internships (or a sponsoring Marketing Faculty Member), present the revised method.
6.1 Purpose of the Research
6.2 Research Question
6.3 Null Hypothesis
The following sections of the Research Project Assignment are added to your response the Research Proposal Assignment.
Present the analysis. Use a table, bar chart, etc. Use descriptive statistics when appropriate. Write up the analysis as well.
Indicate and discuss the results and their implications.
Offer a recommendation based on the hypothesis and the findings.
Use the APA format to develop a reference section.
Type 2: Case Study Assignment – Requirements and Guidelines
Copy and paste below the first 6 sections shown below from the revised Case Study Proposal.
Name the company. Describe the internship and the types of tasks engaged in one or two paragraphs.
5.1 Name and nature of the business
5.2 Business model
5.3 Mission and values
5.4 Financial health of the company
5.5 Company’s market standing and reputation
5.6 Company’s competencies and capabilities
5.7 SWOT Diagram
Address the following sections to complete the Case Study Project Assignment.
7.1 Description of the plausible solution 1
7.2 Advantages of the plausible solution 1
7.3 Disadvantages of plausible solution 1
8.1 Description of the plausible solution 2
8.2 Advantages of the plausible solution 2
8.3 Disadvantages of plausible solution 2
Limit the analysis of plausible solutions to no more than three. The recommendation is to select and analyze only two plausible solutions.
9.1 Description of the plausible solution 3
9.2 Advantages of the plausible solution 3
9.3 Disadvantages of plausible solution 3
Identify and list in bullet points the decision criteria you will use to identify the optimal solution to the marketing problem.
Recommend the optimal solution to the company’s marketing problem. Justify the recommendation using the decision criteria listed in step 10.
Outline a plan to implement the recommendation.
Use the APA format.
Type 3: Academic Term Paper Project Assignment – Requirements and Guidelines
Copy and paste below the first five sections from the Term Paper Proposal Assignment.
Address the following sections to complete the term paper assignment.
Conform to the APA Style.
Type 4: Skill-Building Project – Requirements and Guidelines
Copy and paste below the seven sections (including Exhibits 1 through 3) from the Skill-Building Proposal.
6.1 Required Techniques to Become Skilled:
Exhibit 1: Skills and Required Techniques
|3 Learning Goal Skills
|Associated Techniques to Gain Skills
6.2 Sources of On-the-Job Experiences, Mentoring, Training, and Other Resources
Exhibit 2: Company Resources Enabling Skill-Building
|Skill-Building Insights or Techniques Gained
6.3 Academic and Professional Sources Enabling Skill Building
Exhibit 3: Academic and Professional Sources Enabling Skill-Building
|Academic and Professional Sources
|Skill-Building Insights or Techniques Gained
Complete Exhibit 4 to describe and report techniques and skills you applied. For each applied skill, indicate the sources of assistance. Use the APA Format whenever possible. Add or subtract rows as necessary.
Exhibit 4: Techniques Applied and Related Sources
|Techniques Applied||Sources of Assistance|
Title Page Format, Other Requirements, and Submission Policy
Regardless of the type of the project proposal you selected, conform to the general requirements listed below.
III. Submission Policy for all Four Types of Marketing Projects
Go to “Assignments” on the Canvas menu to submit assignments.
Due Dates and Times
See the Canvas menu item titled “Assignments” for the submission deadline – days and times.
Technical Difficulty Policy
If you experience technical difficulty while attempting to submit a graded assignment through Canvas and wish to avoid a late penalty, submit the assignment via email attachment before the deadline.
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