Travel and Tourism Management
As part of the formal assessment for the HND programme you are required to submit an assignment for each module. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.
After completing the module you should be able to:
LO1 Understand how to formulate a research specification
LO2 Be able to implement the research project within agreed procedures and to specification
LO3 Be able to evaluate the research outcomes
LO4 Be able to present the research outcomes
For the assessment of this module you are required to produce a report based on your own independent research into an area of travel and tourism business practice that interests you and will add to your professional development.
The area of professional travel and tourism business practice that you use for your research proposal and report could be based on an issue you have identified with your current employers, if they operate within the tourism, travel or hospitality sectors. It could also be based on a previous employer or the employer of a friend/relative or partner. For example, this could include a review of a marketing campaign or their customer service strategy or their staff retention policies.
Alternatively, your research could be based on another travel and tourism organisation of your choice where you could, for example, analyse the challenges of implementing a marketing campaign for a product/ service. The organisation in this context could have been one you have studied in the past or researched using case studies/ text books or the internet.
As another alternative, your project could investigate an area of tourism that interests you. For example, if you were interested in motivation studies, then your research project could be (1) to determine the motivational factors for visiting a destination or visitor attraction of your choice or perhaps (2) to examine the reasons why some customers, as part of their decision making process, prefer to continue using travel agents rather than book their holiday independently. These are all merely examples of the type of research project you could undertake.
Formative Activity: Please note that you must agree your topic with your tutor during the class or through email. To do this, you should prepare a short summary of around 200 words containing your idea for the project together with justification as to why you think this idea is suitable for the assignment.
Please also note that the research project must be carried out by you.
Task 1 – Research Project Specification / Proposal
You are required to email a Research Project Proposal document (Assessment Criterion 1.4) to your tutor for approval BEFORE you commence the research itself. In order to complete the Research Proposal document you should complete the following tasks:
– Formulate a list of possible research projects / topics and identify the factors that contributed to your selection of your final choice of research project. (Assessment Criteria 1.1, 1.2)
– Define a clear, concise hypothesis / research question for your research project, construct a detailed action plan (including methodology and allocation of resources) and undertake a critical review of key references for your planned area of research. (Assessment Criteria 1.3, 1.5, 2.1)
In order to give you some early feedback you are encouraged and strongly advised to submit a draft of the Research Project Proposal to your tutor. This is optional and does not contribute to the grading for the module and whether you do this or not you must still submit the Research Project Proposal with the rest of the Research Project Report by the submission date. You can alter the proposal after receiving feedback and before the final submission.
In order to receive some early feedback, and to allow sufficient time for you to work on the Research Project / report itself, the Research Project Proposal document must be emailed to the module tutor at least one month before the submission deadline.
Task 2 – Research Project Report
You are required to undertake the proposed research investigation in accordance with the agreed specification/proposal. (Assessment Criterion 2.2)
You must record and collate relevant research data, interpret and analyse the results of your research activities (in terms of the original research specification/proposal) and present the outcomes of the research using appropriate media. (Assessment Criteria 2.3, 3.2, 4.1)
You should evaluate the success / failure of your research project / activities and make recommendations and/or justify areas for further consideration. (Assessment Criteria 3.1, 3.3)
If you are re-sitting this assessment for the first time, you may re-work your original submission if you wish. However, if this is your third attempt at this assessment, you must submit a piece of work which is substantially different from your first two attempts.
Research Project Proposal – Word count is 1,200 words
Research Project Report – Word count is 3,800 words
Assignment TOTAL word count is therefore 5,000 words
These word counts are in order for your research and summarising skills to be developed, and for effective time management. You are required to ensure that the assignment addresses all of the assessment tasks. In the interests of good academic practice, an assignment submitted with excessive word counts (i.e. more than 10% in excess of the limit) will be returned to you. You will be given a maximum of 48 hours to edit the work to reduce the word count to the permitted maximum. In the event that the submission is still regarded as excessively long then, in line with advice received from Pearson, we will be unable to accept it for marking and you will receive a Refer grade for Non-Submission.
The word count excludes the title page, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables.
Recommended Additional Resources
There are a wide variety of resources available to you to help you complete your assignment and enhance the learning experience on the module. The sources you use will of course be based on the subject matter that you choose to research. For example, if your chosen area of research was to ‘investigate the motivational factors that influence visits to a heritage visitor attraction’ then you could search for published information on motivation theory, visitor attractions and tourism heritage. Remember that the more resources you use, the more information you will have to discuss and the better your assignment can be.
There are many general texts that have been published in the fields of tourism, travel and hospitality that may be helpful for this module, including the suggested text:
Cooper, C., Fletcher, J., Gilbert, D., Shepherd, R. and Wanhill S., 2008. Tourism: Principles and Practice. 4th edition. Harlow: Pearson Education.
More specific for this module, you should use texts which focus on research methods issues such as:
Altinay L. and Paraskevas, A., 2008. Planning Research in Hospitality and Tourism. Oxford: Butterworth Heinemann. – This book is available through the Ebsco Resources.
Veal, A.J., 2006. Research Methods for Leisure and Tourism: A Practical Guide. Harlow: Prentice Hall.
EBSCO on-line library
You should always make use of the EBSCO on-line library that is available as a link on the module web-page. The Ebsco Business Source Complete link provides access to many industry and academic articles and books. Searching on this database will help you find many relevant articles on tourism, travel and hospitality that you may be able to use in your assignment report.
You should also try to access trade journals that may also have many relevant articles for your studies.
Trade Journals include:
Travel Trade Gazette – available on-line at www.ttgdigital.com
Travel Weekly – also available on-line at www.travelweekly.co.uk – you can register to receive a regular e-mails with travel news updates.
Breaking Travel News – at www.breakingtravelnews.com
There are of course many international public sector and private sector web-sites that may also help you with your studies, for example many world-wide destinations have their own web-site as do many organisations that operate in the tourism, travel and hospitality sectors. Here are some examples:
www.bized.co.uk A business focused web-site with case study examples and analysis
www.unwto.org World Tourism Organization
www.abta.com Association of British Travel Agents
www.iata.com International Air Transport Association
www.keynote.com Key Note market information
www.visitbritain.com Visit Britain, the UK’s NTO
www.staruk.com Tourism statistics from VisitBritain
www.statistics.gov.uk National Statistics Online
www.tourismconcern.com Tourism pressure group
www.wttc.org World Travel and Tourism Council
www.tourism.gov.hk Tourism Commission Hong Kong
partnernet.hktb.com Partner Net, The Hong Kong Tourism Board
|Assessment Criteria for Pass
To achieve a pass you must meet all of the assessment criteria as stated below. Failure to cover all of the assessment criteria will result in a referral grade and you will be required to re-submit your assignment.
Further guidance on completion of your assignment can be found in the guidance notes which are posted on the group learning space by your module tutor.
For tutor use
(you may wish to use this in your preparation for your assignment submission)
|LO1 Understand how to formulate a research specification|
|1.1 Formulate and record possible research project outline specification||Task 1|
|1.2 Identify the factors that contribute to the process of research project selection||Task 1|
|1.3 Undertake a critical review of key references
|1.4 Produce a research proposal
|1.5 Provide an appropriate plan and procedures for the agreed research proposal
|LO2 Be able to implement the research project within agreed procedures and to specification|
|2.1 Match resources efficiently to the research question or hypothesis||Task 1|
|2.2 Undertake the proposed research investigation in accordance with the agreed proposal and procedures||Task 2|
|2.3 Record and collate relevant data where appropriate
|LO3 Be able to evaluate the research outcomes|
|3.1 Use appropriate research evaluation techniques||Task 2|
|3.2 Interpret and analyse the results in terms of the original research proposal||Task 2|
|3.3 Make recommendations and justify areas for further consideration||Task 2|
|LO4 Be able to present the research outcomes|
|4.1 Use an agreed format and appropriate media to present the outcomes of the research to an audience||Task 2|
|Assessment Criteria for Merit
To achieve a Merit all of the Pass criteria need to be met, then the tutor will assess whether you have met the Merit Criteria. Each of the Merit criteria must have been met at least once within the assignment.
The following statements are examples of how a merit may be achieved, if you do meet the Merit Criteria by showing you have reached this level in other ways then credit will be awarded for this. You will need to meet M1, M2, M3 at least once.
| Identify and apply strategies to find appropriate solutions
|Select design and apply appropriate methods
· Relevant theories and techniques have been explored and applied relative to the chosen area of research
· A range of methods and techniques have been designed, applied and justified when undertaking the research required to produce the research report
· A range of sources of information have been used throughout the research report to enhance discussion
· Complex information/data has been synthesised and processed when analysing the primary and secondary research sources
|Present and Communicate Findings
|Assessment Criteria for Distinction
To achieve a Distinction you have met all of the Pass and the Merit criteria. Each of the Distinction criteria must be met at least once within the assignment.
The following statements are examples of how a Distinction may be achieved, if you do meet the Distinction Criteria by showing you have reached this level in other ways then credit will be awarded for this. You will need to meet D1,D2,D3 at least once.
|Use critical reflection to evaluate your own work & justify valid conclusions
· There is a synthesis to the work in that the research report flows well throughout leading to valid, thought-out conclusions on the chosen area of professional travel and tourism business
· Self criticism of the chosen research approach and methodology has taken place
· Detailed consideration has been given to future research possibilities for the study
|Take responsibility for managing and organising activities.
demonstrated in the overall approach to the research report
been provided in the module units, has been utilised to prepare a thorough and well researched report
linkages of activities have been
|Demonstrate convergent, lateral & creative thinking.
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