It’s important that the writer use internal references/sources to complete the project’s pertinent requirements. I can provide access info to the portal. The list of resources can be less than 10. Also, the paper cannot exceed 20 pages – that’s why I listed 16 as the total. One important note is that the financial analysis will need to include a variety of ratios obtained from info on the most recent Ryanair Holdings income and balance sheets. Please use the available info in the portal – not just info on the net. Library Resources: You will be using scholarly material and *Mergent Online to research privately held companies. On the main navigation bar in the classroom, select “Resources”, then select “Library. Select Databases by Title (A – Z). Select “M” from the alphabet list, and then select Mergent Online. • I can/will provide access info. UMUC library is available for providing resources and services. Seek library support for excellence in your academic pursuit. Library Support: Extensive library resources and services are available online, 24 hours a day, seven days a week at to support you in your studies. The UMUC Library provides research assistance in creating search strategies, selecting relevant databases, and evaluating and citing resources in a variety of formats via its Ask a Librarian service at Scholarly Research in OneSearch: To search for only scholarly resources, you are expected to place a check mark in the space for “Scholarly journals only” before clicking search. Step 2: Company Selection: Ryanair Holdings, Plc. [NMS: RYAAY] Step 3: Preparation for the Plan: Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements. You will be doing an analysis on the selected company. When doing an analysis, you are not merely making statements that may be cited. Instead, you will be supporting the statements made. “Support” is the process of explaining, discussing and analyzing “why” and “how,” which is a higher level critical analytical skill that is required. Support is needed to do well on this project. Read the grading rubric for the assignment. Use the grading rubric while writing the report to ensure all requirements are met that will lead to the highest possible grade. (SEE ATTACHMENT) Step 4: How to Set Up the Plan: * Create a double-spaced, 12 point font Word document. The final product cannot be longer than 20 pages in length, excluding the title page and reference page. Those items identified in the technical analysis should appear under the appropriate heading in the paper. * Do no use an Appendix. * Write clearly and concisely to meet the page number requirement. * You are doing a complete Strategic Management Plan so use the first two projects as a guide to complete this project. * You will support the reasoning and conclusions made. What this means is that you are not citing sources but explaining ‘why and how.’ For example, when you create a SWOT analysis, it is necessary to explain why a strength is a strength rather than lifting from a source document. The project is comprehensive and covers the following topics: * Title page with title, your name, the course, the instructor’s name; * Introduction (*SEE ATTACHMENT) * Vision and Mission * Background Organization * Industry Analysis – Include techniques/tools * Competitive Analysis * Financial Analysis – not copied data from Internet but calculated by students * Technique Analysis – SWOT, IFE, EFE, CPM, BCG matrix, Grand Strategy Matrix, and QSPM * Alternative Strategy Generation * Strategy and Prioritization Selection * Action Plan for Implementation * Evaluative Plan * Reference Page Step 5: Introduction: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph: *SEE ATTACHMENT) Step 6: Develop the Plan * Identify strategies; * Discuss strategies used at corporate, business and function levels using the concepts learned in the course; * Recommend specific strategies and long-term objectives; * Recommend procedures for strategy review and evaluation; * Use frameworks and tools discussed throughout the course. * Support the reasoning and conclusions made. Step 7: Strategy Recommendations: Identify strategy recommendations using the following format for the formulation of strategies. View Strategy Content Guidelines. * Goal (The desired outcomes to be achieved) * Objective (Measurable milestone toward accomplishing the Goal) * Strategy (The approach used to achieve the Goal) * Tactic (A specific activity undertaken to implement the Strategy) * Review this resource to differentiate between strategic planning and operational planning: strategy versus tactics Step 8: Report Requirements to Follow In writing the report, use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade. * Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). * Contractions are not used in business writing, so do not use them. * No direct quotes except for mission statement and vision statement. For all other source material used in the analysis, you will not use direct quotation marks but will instead paraphrase. What this means is that you will put the ideas of an author or article into your own words rather than lifting directly from a source document. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. * Use in-text citations and provide a reference list that contains the reference associated with each in-text citation. * You may not use books in completing this project. * Provide the page or paragraph number in every in-text citation presented.

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