This is an exercise in participant observation. The report must include an introduction stating the purpose of the project and details about your field locations, 3 comparative body paragraphs and a conclusion noting patterns and identifying your decision/recommendation.
The 3 body paragraphs should capture the patterns/distinctions you found most compelling. I chose Scenario B for my report paper: (APPLIED) Retail Anthropology Paco Underhill has what he calls a self-exam where he asks the owner or CEO of a store to just stand with him and observe.
Inevitably they see things they never even thought about. In this exercise you are considering opening a coffee shop and you are trying to decide whether to apply for a franchise with a major company like Starbucks or to open your own independent establishment like Coffee Society. (This makes you a wanna-be CEO)
Use your field observations to note the cultural differences between chain and indy retail coffee establishments. In your conclusions, indicate the direction your business plan is going to take. Consult your textbook (pages 30-35) for examples of Paco Underhill’s observations and determine if you can use any of his fieldwork techniques. Consider starting your field observations with the following details. Please click on the link below to read about Paco underhill’s observation and see if you can use any of his fieldwork techniques.
Scroll up to page 31 and you will see a page talking about Paco Underhill’s observation work. Thank you! okay, I want you to write 5 paragraphs into two pages only. (my teacher only require two pages) each paragraph doesn’t need to be long.
As long you have all 5 paragraphs in two pages. I will be very happy and grateful you a lot. Also, if you feel like you want to add something that I didn’t mention below. Please do so. I’m going to name Starbucks A is locate in high class area mall and Starbucks B locate in medium class mall. I’m sure you went to Starbucks before so I hope this paper will not give you a hard time^__^ For introduction: I would like you to talk about the purpose of the project and details about the field locations.
Starbucks A is locate in Santana Row outdoor mall and Starbucks B is inside locate in Valley fair mall. best guess estimate of someone’s race, age, class, and gender( there are white, Asian, Mexican , and black, age is probably somewhere 18-50, most of them are high class for Starbucks A only. Starbucks B are more medium class. gender are female, male and kids This project is for culture anthropology class and my instructor didn’t say what the purpose is. My guess is to see the different between two locations and people.
Please refer to this as you writing the paper thank you! And ohhh, this is observation report^__^ WHAT TO OBSERVE/ THINGS TO LOOK FOR IN A SOCIAL SETTING ++ verbal behavior–what people say and how they say it
++ Body language–posture, limb placements, facial expressions
++ Tie-bonds–nonverbal actions which indicate that folks are bonded in some way (eg. touching)
++ Structural features of setting and environment
++ Auto-involvement–the way people deal with themselves (eg. playing with own hair, scratching oneself, touching one’s jewelry)
++ Environmental involvement–how folks interact with the objects or people around them
++ Exits and entrances
++ Spatial distribution–how are people distributed in space, distance between people ++ demographic characteristics of people in setting
++ Conflict or cooperation
++ Power dynamics
++ Events/activities/verbal behavior that seems noteworthy
++ Deviant cases–activities different from rest of what is going on
++ Boundaries–how the boundaries of the setting are marked
++ What isn’t there
++ objects in the setting
++ Emotions or feelings expressed by people in the setting Paragraph
1: I would like you to write and compare the two locations about
++ As you approach the shop, what do you see? Do you know from a distance what is sold in there?

  1. Stand right outside the shop. What do you see in the windows? Can you see anything? Are the windows clear.

++ General impressions and feelings you yourself have about what’s happening. Paragraph 2: I would like you to write and compare the two locations about
++ Go in the shop. What are your immediate impressions? Is the shop welcoming? Do you feel comfortable there? What strikes you as you transition into the shop? What attracts your attention? Are there signs?
++ How are the registers set up? Do people have to wait, and, if so, are there any distractions to help time go faster?
++ How are the menus organized? What types of products are available? How do prices compare? ( I think all Starbucks prices are the same)
++ Concrete sensory details about actions and talk: what people say and do Paragraph 3: I would like you to write and compare the locations about
++ How is the coffee/tea/food? How does it taste? Is it presented in an attractive manner?
++ What do you observe about the aesthetics of the shop (lighting, upkeep, cleanliness, design, beauty, parking lot)?
++ How are the non-public spaces designed? What are the rest rooms like? clean
++ How many employees are there? What kind of tasks are they completing? How are they dressed? Do they seem happy? Are they interacting with customers?
++ What do the customers look like? How are they dressed? Do they seem happy? yes . Are they interacting socially? Is the shop crowded? Conclusion: summarize overall observation experiences and make sure in conclusions, indicate the direction your business plan is going to take.( you can just make up one)thank you! Below are some pictures that might help you and some answers that I answered Starbucks A outside

  1. As you approach the shop, what do you see? Do you know from a distance what is sold in there?
  2. Stand right outside the shop. What do you see in the windows? Can you see anything? Are the windows clear? as you see on picture#1, you can see sofas in the shop and people
  3. Go in the shop. What are your immediate impressions? Is the shop welcoming? Yes, Do you feel comfortable there? Yes, What strikes you as you transition into the shop? What attracts your attention? People walking in the shop, people dress so high class that capture my attention. Are there signs?
  4. How are the registers set up?

Do people have to wait, and, if so, are there any distractions to help time go faster?

  1. How are the menus organized? What types of products are available? How do prices compare?
  2. How is the coffee/tea/food? = green tea latte is my favorite, the smell remind me of Paris. I went to Paris 2 years ago so every time I order green tea latte. The smell always remind me of Paris. How does it taste? (it taste wonderful, sweet.

Is it presented in an attractive manner? = Yes, if you request it to be on a cup then It’s look very elegant indeed but I always get the cup because that’s what everyone get. In a coffee cupï Š

  1. What do you observe about the aesthetics of the shop (lighting, upkeep, cleanliness, design, beauty, parking lot)? = the shop is clean, parking lot is hard to find , they always full and the basement parking lot is the dangerous part because the entrance is so small that I accidentally crash my front pumper when I make a right turn to go to the basement parking.:(
  2. How are the non-public spaces designed? What are the rest rooms like? clean 9. How many employees are there? 6 What kind of tasks are they completing? Getting orders from customers, making customers orders, cleaning the floor. How are they dressed? All black. Do they seem happy? Some do, some don’t. Are they interacting with customers? Not really
  3. What do the customers look like? most of them are very professional and some look like they are high class people. How are they dressed? Some wear business clothes and some wear casual. Do they seem happy? yes . Are they interacting socially? Yes. Is the shop crowded? Yes. STARBUCKS B inside the mall
  4. As you approach the shop, what do you see? Do you know from a distance what is sold in there? I just see a Starbucks sign. I can’t tell what is sold in there from the distance
  5. Stand right outside the shop. What do you see in the windows? It’s hard to see what is in the window since inside is kinda dark. The shop is small compare to Starbucks A Can you see anything? No. Are the windows clear? No, it’s kinda dark actually
  6. Go in the shop. What are your immediate impressions? The shop is small and kinda boring. No music. I don’t feel excited. Is the shop welcoming? Hmm..i don’t think so.

Do you feel comfortable there? Not really. What strikes you as you transition into the shop? What attracts your attention? nothing, honest but you can make up one ^__^Are there signs?

  1. How are the registers set up? Do people have to wait, Yes, very long line. And, if so, are there any distractions to help time go faster? I don’t know.
  2. How are the menus organized? What types of products are available? How do prices compare?
  3. How is the coffee/tea/food? I also get a green tea latte from this Starbuck B and the green tea taste a little bit lighter not sweet as Starbucks A. Is it presented in an attractive manner?
  4. What do you observe about the aesthetics of the shop (lighting, upkeep, cleanliness, design, beauty, parking lot)? = the shop is clean, parking lot is also hard to find
  5. How are the non-public spaces designed? What are the rest rooms like? no restroom for customers
  6. How many employees are there? 5 What kind of tasks are they completing?

Getting orders from customers, making customers orders. How are they dressed? All black. Do they seem happy? They seem exhausted. Are they interacting with customers? Not really

  1. What do the customers look like? some seem happy some just want to get their orders and go. How are they dressed? Casual Do they seem happy? Yes . Are they interacting socially? Yes. Is the shop crowded? Yes

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