Word Count: 4,000words. Learning Outcomes Assessed by this Assignment: 1. Undertake independent and comprehensive research on external and internal environmental factors for a critically informed understanding of the strategic decisions that are crucial for organisations and projects in particular situations
2. Synthesise knowledge and make practical use of the mainstream strategic and portfolio management concepts and tools in simulated/real business situations
3. Flexibly and creatively apply knowledge in unfamiliar contexts, synthesise ideas or information in innovative ways, and formulate strategies or generate transformative solutions based on informed judgement
4. Critically analyse, interpret and evaluate business and project portfolio, strategically balance, prioritise and align the portfolio with business strategy and assess the short- and long-term implications
5. Develop effective communication skills to enable the presentation of key results and recommend appropriate strategic action
In these uncertain times, it is has become vital for business to rethink their international business strategy and explore different markets.
You have been recruited by the BOD to devise a new expansion strategy plan for your business to make up for profit loss during COVID-19 period. It is imperative that all factors of external environment are carefully considered and analysed.
Your report must entail the following sections:
1 – Executive Summary
2 – Introduction of the organisation and the chosen international arena.
3 – Current international strategy selected by your chosen organisation.
3 – Full external environmental analysis for the chosen market.
4 – Proposed changes to the current strategy used by the organisation (this will include mode of entry, overview of marketing strategy, sustainability strategy, process of NPD etc). Please note that you must include changes to the strategy and you can use your discretion to change what you believe is best for the organisation you have selected.
5 – Critical risk analysis and methods of reducing risks on the proposed changes and its visibility in building international portfolio.
6 – Relevant theoretical framework to be used to support the above sections.
7 – Conclusion
You must ensure that you use APA referencing style for your report.
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