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Complete a SWOT analysis, synthesize the internal and external analyses of your selected firm, and make recommendations to leadership through an executive PowerPoint presentation.
As a business professional, you may be asked to complete a SWOT analysis to report on your key findings and make recommendations to leadership (often through PowerPoint presentations). This assessment allows you to practice this type of analysis, summarize your key findings, and present your recommendations to leadership.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
In this assessment, you will focus on recommendations to address strategic issues. Strategic recommendations include not only formulating strategy, but approaches to implement, or realize, them.
Grant and Jordan (2015) say that the “primary value of a formal planning system is creating a mechanism for linking strategy to a system of implementation that involves operational planning, target setting, and resource allocation” (p. 310). A key element of a successful strategy is effective implementation. Aspects of organizational structure, systems, and culture determine the effectiveness with which strategy is executed and are fundamental to the effectiveness of strategic management.
In practice, the organizational process of how intended strategies are normally implemented focuses on two elements of the firm: organizational structure and management systems. The design of organizational structure impacts coordination and cooperation, and management systems provide mechanisms for communication, control, and decision making. Another key strategic element of the firm—its goals and values—influence strategy formulation and are realized primarily through the consideration of organizational culture. A key question for strategists in assessing culture is “can organizational cultures be changed in ways that align them with the firm strategy and is it ethical to try to do so?” (p. 333).
Grant, R. M., & Jordan, J. (2015). Foundations of strategy (2nd ed.). West Sussex, UK: Wiley and Sons.
Questions to Consider
As you prepare to complete this assessment, you may want to think about other related issues to deepen your understanding or broaden your viewpoint. You are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community. Note that these questions are for your own development and exploration and do not need to be completed or submitted as part of your assessment.
Click the link provided for more background on your selected firm:
The following resource may be helpful as you create your PowerPoint presentation for this assessment.
Capella University Library Resources
Harvard Business Review Articles
The following readings are available from the Harvard Business Review. Search for the article by following the instructions in the Library Guide:
The following resource is available for purchase from the Capella University Bookstore.
The organizational leadership of your selected firm has requested that you provide them with an executive PowerPoint presentation synthesizing your internal and external analyses of the firm, as well as recommend potential strategic actions the company could take to address the issues raised by your analyses.
If necessary, familiarize yourself with Microsoft’s PowerPoint program and a SWOT analysis format. Both are required to complete this assessment.
You will need to include at least five current, scholarly, or professional resources to support your presentation.
Develop a PowerPoint presentation of 8–12 slides (with speaker’s notes) that synthesizes the internal and external analyses for your selected firm. Your presentation must include a well-developed SWOT analysis, a summary of potential strategic actions, and the following:
Summary of SWOT Analysis
Strategic Actions Based on SWOT Analysis
Your presentation should be written clearly and be communicated effectively to organizational leadership in a business environment. Keep in mind that the audience is an upper level leadership audience, so formatting your content to appeal to that audience will help your presentation be on point.
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