SWOT and PEST analysis For McDonald’s expanding into Nigeria

complete TWO analyses about the company and the country you chose for your Global Business Plan (GBP) or X-Culture project: a SWOT analysis, a PEST analysis (or a variant like PESTLE or STEEP),. Basically, you are assessing the feasibility of this company entering and doing business in your country/region of choice. In strategic terms, how good is the fit between the company and the country you have chosen?

Be careful NOT to do your entire project analysis in this assignment; just interpret the strategic fit based on the SWOT analysis, then again based on the PEST analysis you performed here.

You will be graded on how well you do each analysis, including your written explanation (in the main body of your report) of the main facts (or secondary data) you turn up in your research.

you should employ standard academic research standards, including use of proper citations; use of reputable, scholarly sources of data, where feasible; spell checking, grammar checking, etc.

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