Take a moment to reflect upon what you thought about Marketing before this course started and what you think about it now. Identify and explain three ways in which your experience with Markstrat has shifted how you think about Marketing.

Learning report : in two pages (single-space, minimum 12-point font and 1” margins), please respond to the following three questions:

1. In the first learning exercise, you were asked to identify the segment you felt most optimistic about. Explain: (a) how you ended up targeting this segment, (b) whether or not this segment met your expectations, and (c) how you might have improved your efforts at targeting this segment (25%).

2. In looking back on the past ten decisions, recall an instance when your own assessment or recommended course of action differed from someone else’s in your group. Describe: (a) what the two different positions were, (b) what course of action was taken and how that turned out, and (c) what might have been learned from this (25%).

3. Take a moment to reflect upon what you thought about Marketing before this course started and what you think about it now. Identify and explain three ways in which your experience with Markstrat has shifted how you think about Marketing. Though lessons learned about group work and organizational processes are fundamental, do NOT focus on such issues for this assignment. Instead, limit your discussion of lessons learned to topics that are specific to the discipline of marketing (i.e., specific marketing concepts and theories) (50%).

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