The Company is Home Depot For this assignment, you need to choose a company that has been publicly traded for at least three years and has readily accessible data from financial reports like the 10-K and the 10-Q (you should be able to find these reports on the company’s website orhttp://www.sec.gov/edgar/searchedgar/webusers.htm).
Part of your analysis requires you to be familiar with the mission and/or strategic goals of the company. This information can also be found on the websites and reports of a company, or in doing basic research on the company in the abundant financial literature on the internet. You may want to choose a company you are familiar with (or a company in an industry that you understand well) and if you wish, you may also choose a company looked at previously in the semester.
Looking back at a minimum of three years of reports, provide an in-depth financial analysis of the company (roughly 6-8 pages). In your analysis, we are looking for you to study the three main financial statements (Balance Sheet, Income Statement, and Statement of Cash Flows) for each year and recognize the trends and directions in these statements.
In addition to identifying the trends, you should also find that the financial numbers tell a story about the company (seehttp://www.investopedia.com/articles/fundamental-analysis/10/decoding-earnings-reports.asp#axzz24WQOVmu8 about how the financial statements are used to tell a story). Your analysis will tell this story by providing a clear picture of the company’s current financial health and how it is poised for the future (e.g., are they in alignment with their mission, are they moving in the right direction financially, can they sustain their current trends, etc.).
In your financial analysis, make sure that you support your evaluation of the company’s performance and prospects by addressing areas such as: •Trends on the income statement, balance sheet and cash flow statement. This will involve some basic analysis similar to what you have done earlier in the course and should also include ratio analysis (e.g., DuPont analysis and ROA, leverage ratios and ROE, liquidity ratios [quick, current and cash ratios], rates of return, efficiency ratios where applicable, etc.)
•Trends in free cash flow, cash and short-term investments •Book value movements •Sales/profit growth trends and margin analysis (such as profit margin and operating profit margin) •Working capital management trends. •Lastly, include a brief discussion of how the company is financing its operations and growth with different sources in funds (long-term debt, specific short-term debt, common equity and preferred equity). Remember, many of the ratios in your analysis are already available on the internet and do not require calculating yourself.
When you discuss the ratios, however, you should provide an explanation of what the ratio is telling you in the larger picture of the company performance. The ultimate goal is for you be able to read the company’s financial statements and tell their story in the broader context of their corporate goals and ability to enhance their competitive performance.

Leave a Reply

Your email address will not be published. Required fields are marked *

four + eleven =

This site uses Akismet to reduce spam. Learn how your comment data is processed.