Zara–Rapid Fire Fulfillment
Write a response to a series of questions about the supply chain of an apparel retailer, based on a library article. Company: ZARA –Ferdows, K., Lewis, M. A., & Machuca, J. A. D. (2004). Rapid-fire fulfillment. Harvard Business Review, 82(11), 104–110. —https://hbr.org/2004/11/rapid-fire-fulfillment This assessment focuses on the supply chain management process, its importance to the success of a company, and the sequence of events and processes that bring products from manufacturers to consumers.
>Context: A supply chain is an interrelationship through which information, physical goods, and services flow back and forth. It consists of business entities that contribute the value-creating activities of supplying necessary materials and transforming various resources into finished goods and services, and distributing the final outputs to the customer. >Instructions: Zara is the flagship brand for Europe’s fastest growing apparel retailer and has about 1500 stores in major cities around the globe.
After reading the Harvard Business Review article, “Rapid Fire Fulfillment” (linked in the Resources under the Required Resources heading), answer the following four questions about Zara’s supply chain: a) Explain why the company’s supply chain strategy is successful. For example, the selection and management of suppliers and determination of information needs and systems. b) What advantage does Zara gain against the competition by having a very responsive supply chain?
c) What advantage does the company gain from replenishing its stores multiple times a week compared to a less frequent schedule? How does the frequency of replenishment affect the improved customer satisfaction? d) What information infrastructure does Zara need in order to operate its production, distribution, and fast fashion retail network effectively? >Paper Sections: 1. Intro (Short) 2. Zara’s successful supply chain strategy [Analyzes why a company’s supply chain strategy is successful.] 3. Importance of Zara’s fast response and information infrastructure [Analyzes the importance of a company’s fast response and information infrastructure and links the analysis to the supply chain strategy.]
4. Zara’s Customer-centric replenishment strategy [Analyzes how a company’s unique replenishment strategy satisfies customers.] 5. Conclusion (Short) >Mandatory Resources: –Ferdows, K., Lewis, M. A., & Machuca, J. A. D. (2004). Rapid-fire fulfillment. Harvard Business Review, 82(11), 104–110. —https://hbr.org/2004/11/rapid-fire-fulfillment >
Other Resources: Blanchard, D. (2010). Supply chain management best practices (2nd ed.). Hoboken, NJ: Wiley. Bhatnagar, A. (2009). Textbook of supply chain management. Lucknow, India: Word-Press. Drake, M. (2011). Global supply chain management. New York, NY: Business Expert Press. Greeff, G., & Ghoshal, R. (2004). Practical e-manufacturing and supply chain management. Oxford, England: Newnes. Farooqui, S. U. (2010). Encyclopedia of supply chain management: Volume I. Mumbai, India: Himalaya Books Pvt.
Farooqui, S. U. (2010). Encyclopedia of supply chain management: Volume II. Mumbai, India: Himalaya Books Pvt. Farooqui, S. U. (2010). Encyclopedia of supply chain management: Volume III. Mumbai, India: Himalaya Books Pvt. Arizona State University: W. P. Carey School of Business. (2010).